Altroo: A Revolutionary Browser that Empowers Users to Support Charity through Everyday Online Activities

Altroo, a free browser built on the Chromium engine, is transforming the way people support charity through their online activities. Developed by Plum, a leader in the audience measurement industry, Altroo allows users to raise funds for their chosen charity simply by using the browser. With its user-friendly interface and efficient functionality, Altroo is poised to revolutionize the way people give back.

Key Takeaways:

• Altroo generates an estimated $326.87 billion in individual donations annually, accounting for nearly 70% of all donations.
• The browser's unique feature allows users to redirect 80% of profits from their online activities to their chosen charity.
• Altroo's CEO, Êukasz Jeziorski, aims to create a fair data acquisition system, giving users control over their online data and its value.
• The browser has garnered an active and vibrant community, with users engaging with each other and sharing their support for charity.
• Altroo's Business Product Owner, Marcin Majzner, notes that the browser creates a new way of thinking about charity, allowing people to feel a sense of community and ownership.

Statistics:

• $326.87 billion: Estimated individual donations through Altroo annually
• 70%: Proportion of all donations generated by individual individuals
• 80%: Percentage of profits that go to charity when users agree to share their online activity
• 2021: Year in which the data for the Giving USA 2022 report was collected

Sources:

• Giving USA 2022 report: The Annual Report on Philanthropy for the Year 2021
• Altroo press release, October 19, 2022