Sign in Subscribe
Youth

Amazon to Share U.S. Open Tennis Final on Free-to-Air TV in Britain

Strategic Insights

— 1 min read

Britain's teen sensation Emma Raducanu is making history in the U.S. Open tennis final, and her moment will be shared with the entire nation. Amazon Prime has agreed to share its broadcasting rights with Channel 4, making the historic match available on free-to-air TV in Britain. The 18-year-old Raducanu is vying to become the first British woman in 44 years to win a Grand Slam singles title. As the crowd cheers her on, the match will be broadcast simultaneously on Amazon Prime and Channel 4, with Amazon pledging to invest in British women's tennis.

Key Takeaways:

  • Amazon Prime has agreed to share its exclusive broadcasting rights to the U.S. Open in Britain with Channel 4, making the final available on free-to-air TV.
  • The deal is worth "seven figures" and was brokered in response to calls from U.K. government ministers for the historic moment to be made accessible to everyone.
  • The match will be broadcast simultaneously on Amazon Prime and Channel 4, with a 8 p.m. London start time.
  • Amazon has pledged to invest in British women's tennis as part of the deal.
  • Raducanu's historic journey has captured the nation's attention, with the U.K. government describing the moment as a "national sporting moment."
  • Alex Green, managing director of Prime Video Sport Europe, stated that the decision to share the broadcast was motivated by a desire to support Raducanu's "truly magical story for British sport."
  • Raducanu is vying to become the first British woman in 44 years to win a Grand Slam singles title.

Statistics:

  • The U.S. Open final will be broadcast on both Amazon Prime and Channel 4.
  • The match starts at 8 p.m. London time.
  • Amazon Prime's exclusive broadcasting rights to the U.S. Open in Britain were worth an undisclosed amount.
  • The deal is worth "seven figures."
  • Emma Raducanu is 18 years old.
  • Leylah Fernandez, Raducanu's opponent, is 19 years old.

Sources:

  • AP news wire
  • Press Association
  • Channel 4
  • Amazon Prime
  • Prime Video Sport Europe

Read more