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AMD Demonstrates Growing Momentum for AMD64 Technology Adoption in Digital Media Pipelines

Strategic Insights

— 2 min read

At the National Association of Broadcasters convention, AMD showcased the growing momentum for AMD64 technology adoption in broadcast and digital media pipelines for the production, management, and distribution of digital media content. Solutions based on Dual Core AMD Opteron processors provide high performance-per-watt, low latency, high scalability, and lower power consumption, making it the ideal choice for companies in the digital media industry. Several customers and end-users, including Verizon Business, Omnibus Systems, and Autodesk, demonstrated their AMD Opteron processor-based systems, which are breaking down performance barriers while helping realize reduced power and cooling requirements.

Key Takeaways:

  • AMD's Dual Core AMD Opteron processors offer high performance-per-watt, low latency, high scalability, and lower power consumption, making them an ideal choice for digital media pipelines.
  • Customers such as Verizon Business, Omnibus Systems, and Autodesk have adopted AMD64 technology to speed up delivery and lower costs.
  • AMD Opteron processor-based solutions can take up to 69% less power than similarly configured competitive platforms, resulting in significant cost savings.
  • Digital media producers and service providers can meet today's needs without breaking thermal budgets due to the leading edge scalability of AMD64 platforms.
  • Many broadcast automation, content transcoding, management/storage and delivery/distribution companies are standardizing and optimizing on AMD Opteron processor-based solutions.
  • Software and hardware solution providers, such as Adobe, Autodesk Media & Entertainment, and NewTek, are using AMD Opteron processor-based systems to accelerate digital media migration to open, PC-based solutions.

Statistics:

  • Up to 69% less power consumption by AMD Opteron processor-based solutions compared to similarly configured competitive platforms.
  • 90% of the top 100 and more than 50% of the top 500 of the Forbes Global 2000 companies or their subsidiaries are using AMD64 technology.
  • Over 2,000 OEMs, hardware and software developers, system builders, and distributors support AMD64 technology.
  • More than 160 industry awards have been earned by AMD64 processors since their 2003 introduction.

Sources:

  • "AMD (NYSE: AMD): -- Verizon Business, Omnibus Systems, Autodesk, Adobe, Many Other Digital Media Innovators Serving Customers Better With Dual Core AMD Opteron(TM) Processor-Based Solutions --" on Business Wire (April 24, 2006)
  • "About AMD64 The AMD64 processor platform is the gold standard for 64-bit computing. AMD64's Direct Connect Architecture evolves industry standards to deliver break-through performance on single- and dual-core processors..." on the AMD website (n.d.)
  • "About AMD Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide." on the AMD website (n.d.)

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