American Business Information Forms Alliance with America Online

American Business Information, Inc. (ABII), a leading provider of business information, has formed a strategic alliance with America Online (AOL) to provide its database of 10 million U.S. businesses to AOL's 4 million members in the form of an online yellow pages. This partnership marks a significant milestone for ABII, allowing its database to reach a vast audience of entrepreneurs, professionals, and consumers.

The online database, which can be accessed through AOL's Reference Desk, Entrepreneur Zone, or by keyword "Yellow Pages," enables users to search for businesses by name, category, city, and state. This resource is particularly valuable for America Online members who can utilize it to research businesses in other cities, create target marketing programs, obtain credit rating information, identify new customers, and establish contact with others in the business world.

"We are excited to partner with America Online to bring our products and services to a significant audience," said Vin Gupta, chairman and CEO of ABII. "The millions of business and consumer members on America Online translate into a remarkable number of new exposures for our products and services."

Key Takeaways:

• American Business Information, Inc. has formed an alliance with America Online to provide its database of 10 million U.S. businesses to AOL's 4 million members in the form of an online yellow pages.
• The online database is available at no extra charge to America Online members through the America Online Reference Desk, Entrepreneur Zone, or by keyword "Yellow Pages."
• Searches can be conducted by company name or category, by city and state, allowing users to locate products and services in any city in the country.
• The partnership aims to provide a valuable resource for America Online members to research businesses in other cities, create target marketing programs, obtain credit rating information, identify new customers, and establish contact with others in the business world.
• American Business Information's databases are used by over 500,000 customers for generating sales leads, reducing selling costs, improving marketing efficiency, and making credit decisions.
• America Online has a global workforce of over 2,500 people and offers a wide variety of services, including electronic mail, conferencing, software, computing support, interactive magazines, and online classes.

Statistics:

• 10 million U.S. businesses are available in American Business Information's database.
• 4 million members have access to the online yellow pages through the partnership with America Online.
• Over 500,000 customers use American Business Information's data to generate sales leads, reduce selling costs, improve marketing efficiency, and make credit decisions.
• America Online has a subscriber base of more than 4 million members.
• America Online's global workforce consists of over 2,500 people.

Sources:

• American Business Information, Inc. press release, November 21, 1995
• America Online press release, November 21, 1995
• ABI data usage statistics, American Business Information, Inc.