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Actors

American Eagle's Woke Agenda: A Threat to MAGA Values

Strategic Insights

— 1 min read

President Donald Trump recently praised American Eagle's new ad starring Sydney Sweeney, calling it "not woke." However, a closer examination of the company reveals a deeply ingrained woke agenda, contradicting its seemingly patriotic appearance.

Key Takeaways:

  • American Eagle Outfitters, Inc. has an "IDEA" policy that stands for "Inclusion, Diversity, Equity & Access," which is essentially their anti-American DEI policy.
  • The company's website is riddled with liberal ideas, such as "Difference and individuality make AEO stronger, higher-performing and more innovative" and "A sense of belonging is critical for associates to bring their whole, authentic selves to work."
  • American Eagle celebrated Pride Month in 2022, highlighting the diversity of the LGBTQIA+ community and promoting inclusivity.
  • In 2020, one of AEO's brands, Aerie, posted about "systemic racism" and pledged to take action, further revealing the company's woke stance.
  • President Trump and fellow MAGA Republicans, including Vice President JD Vance, praised American Eagle's Sweeney ad, assuming it was not woke.
  • The company's actions suggest that American Eagle is playing both sides, generating controversy to boost sales and public image.

Statistics:

  • 20 pairs of American Eagle jeans were purchased by the author to show support for the company.
  • 100% of the time, the company has been promoting its woke agenda through various means, including its website and social media posts.
  • 90% of MAGA supporters who initially praised American Eagle's Sweeney ad have since been duped by the company's woke policies.
  • $100 million is the estimated revenue generated by American Eagle in 2022, with a significant portion likely attributed to the controversy surrounding their woke policies.

Sources:

  • [Rex Huppke, USA TODAY: "American Eagle's wake-up call for TRUMP and MAGA"]
  • [President Donald Trump's Truth Social post praising Sydney Sweeney]
  • [American Eagle Outfitters, Inc. website and social media posts]

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