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Football

American Youth Football Sees Record Growth Amid Safety Scrutiny

Strategic Insights

— 1 min read

This weekend, thousands of communities across the country are kicking off their American Youth Football (AYF) season, marking the largest membership in the history of organized football. Despite concerns over the safety of the sport, AYF has experienced a 30% growth in membership, adding 30% more teams to its roster. The organization attributes this growth to its emphasis on safety, academic achievement, and community involvement.

Key Takeaways:

  • American Youth Football (AYF) has seen its largest membership in history, with 1 million kids participating in AYF member programs.
  • AYF's membership has grown by 30% despite concerns over the safety of youth football.
  • The organization attributes this growth to a combination of stringent safety rules, academic achievement programs, and community involvement.
  • AYF's core mission is to "give back to the local community," which is being fulfilled through a partnership with Kraft Foods' Huddle to Fight Hunger campaign.
  • Through the campaign, AYF teams will help donate 25 million meals to Feeding America, a leading domestic hunger-relief organization.

Statistics:

  • 1 million kids ages 5-16 play organized football in the United States, with 1 million of them participating in AYF member programs.
  • AYF has experienced a 30% growth in membership, adding 30% more teams to its roster.
  • Over 3 million kids play organized football in the U.S.
  • AYF has donated over $15 million in grants and athletic product to communities that support youth football since its inception in 1996.
  • Kraft Foods' Huddle to Fight Hunger campaign aims to donate 25 million meals to Feeding America.

Sources:

  • American Youth Football (AYF) website (http://www.americanyouthfootball.com)
  • Kraft Foods Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) website (http://www.kraftfoodscompany.com)
  • Feeding America website (http://www.feedingamerica.org)
  • PRWeb release (http://www.prweb.com/releases/AmericanYouthFootball/11/prweb8758315.htm)

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