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Amplefuture's Pocket Portal Wins Top Mobile Application Awards

Strategic Insights

— 1 min read

Amplefuture's Pocket Portal, a mobile marketing application, has secured top honors in the UK's New Media Effectiveness Awards and the 2006 Asian MobileNews Awards. This innovative application enables brands to reach consumers on their mobile phones, providing a range of interactive features such as embedded links, mobile content, surveys, and marketing messages. With its user-friendly web-based authoring environment, non-technical marketers can easily create and distribute branded content to consumers.

Key Takeaways:

  • Pocket Portal won the award for 'Best Mobile Phone Application' at the 2006 Asian MobileNews Awards, promoted to audiences in seven countries across Southeast Asia and Australia.
  • The application also won the 'Travel' category in the 2006 New Media Effectiveness Awards for a Pan-European campaign launched by British Airways.
  • Pocket Portal enabled MTV Networks Asia Pacific to create a mobile portal for Mobbed, linking consumers to mobisodes, photo uploading, ringtones, games, and wallpapers, with a Moolah rewards scheme.
  • The mobile application generated 4,000 downloads over a three-month period and attracted over 200,000 visitors to the British Airways "London is Closer" website.
  • Amplefuture provides mobile marketing applications and interactive voice response (IVR) platforms to major brands and media companies.
  • The company has provided services to AOL, BSKYB, Microsoft Network, EMAP, British Airways, and Sony BMG, among others.

Statistics:

  • 4,000 downloads of the British Airways London Guide over a three-month period.
  • Over 200,000 visitors to the British Airways "London is Closer" website.
  • Pocket Portal was distributed in seven countries across Southeast Asia and Australia.
  • The application won top honors in two prestigious awards ceremonies.

Sources:

  • M2 PressWIRE, "AmpleFuture: Pocket Portal Wins Top Mobile Application Awards in Asia and UK" (July 5, 2006)
  • Amplefuture Group, "About Pocket Portal" (no date)
  • Amplefuture Group, "About Amplefuture Group" (no date)
  • British Airways, "London is Closer" (no date)
  • MTV Mobbed, "About Mobbed" (no date)
  • MobileTX, "MTX Distributes Pocket Portal" (no date)

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