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Android Gains Ground on Apple in Tablet Market

Strategic Insights

Jan 31, 2011 — 1 min read

Android, the mobile operating system from Google, has increased its market share in the global tablet market, narrowing the lead of Apple's iPad. According to market researcher Strategy Analytics, Android devices captured 22% of global tablet shipments in the fourth quarter, up from 2.3% in the previous quarter. Apple's iPad, which has sold over 14.8 million units worldwide since its introduction in April, accounted for 75% of shipments in the period, down from 95%. Android tablets made by Samsung Electronics, Motorola Mobility, and Acer are gaining ground due to their lower prices and features like YouTube and Google Maps.

Key Takeaways:

Android tablets captured 22% of global tablet shipments in the fourth quarter, increasing their share almost 10-fold from 2.3% in the previous quarter.
Apple's iPad accounted for 75% of shipments in the period, down from 95% in the previous quarter.
Strategy Analytics predicts that Apple's market share will drop to 67% in the first quarter of 2011.
Acer plans to introduce an Android-powered tablet in April, which will likely sell for as little as $299.
Android tablets will further pare Apple's lead in the first half of 2011, according to Strategy Analytics.
Research firm ISuppli forecasts 57 million tablets will be sold this year and 171 million in 2014.
Neil Mawston, director at Strategy Analytics, predicts that Apple's market share will drop below 50% in the global tablet market within the next two years.

Statistics:

Android devices captured 22% of global tablet shipments in the fourth quarter, up from 2.3% in the previous quarter.
Apple's iPad accounted for 75% of shipments in the period, down from 95%.
Apple shipped 7.3 million tablets in the fourth quarter, a 74% gain from the previous quarter.
Shipments of Android devices jumped to 2.1 million units from about 100,000.
Research firm ISuppli forecasts 57 million tablets will be sold this year.
Research firm ISuppli forecasts 171 million tablets will be sold in 2014.

Sources:

Bloomberg News
Strategy Analytics
Toronto Star
ISuppli
Canalys ( referenced in a separate report)

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