Sign in Subscribe
Football teams

Anheuser-Busch, MADD, and Uber Partner to Combat Drunk Driving in College Communities

Strategic Insights

— 1 min read

Anheuser-Busch, the nation's largest brewer, is teaming up with Mothers Against Drunk Driving (MADD), the nation's largest drunk driving victim services and advocacy nonprofit, and ridesharing platform Uber to bring their first-of-its-kind coalition to college communities this fall. The coalition aims to expand its reach among consumers by activating at a number of college football games across the country, promoting road safety, and providing educational and ridesharing opportunities. According to internal campaign research, consumers who are aware of the campaign are 40 percent more likely to avoid drunk driving by using a ridesharing app to get safely to and from their destinations.

Key Takeaways:

  • The coalition will activate at a number of college football games across the country, promoting road safety and providing educational and ridesharing opportunities.
  • The coalition aims to combat drunk driving during the Montana Grizzlies' 2023 football season, starting with the University of Montana vs. University of Northern Colorado game on Saturday, Oct. 28.
  • The coalition will provide educational and ridesharing opportunities, including discounts on Uber rides, to 21+ fans in the stands.
  • According to internal campaign research, consumers who are aware of the campaign are 40 percent more likely to avoid drunk driving by using a ridesharing app to get safely to and from their destinations.
  • The campaign's message is "If You Drink, Don't Drive. Decide to Ride."
  • Anheuser-Busch Chief External Affairs Officer Cesar Vargas stated that the expansion of Decide to Ride to college communities aims to promote alcohol safety where they can create the greatest impact.

Statistics:

  • 40 percent: The increase in consumers who are likely to avoid drunk driving by using a ridesharing app after being made aware of the campaign.
  • 21+: The minimum age required for fans in the stands to take advantage of the coalition's educational and ridesharing opportunities.
  • Oct. 28: The date of the University of Montana vs. University of Northern Colorado game, where the coalition's campaign will kick off.
  • 2023: The year the Montana Grizzlies' football season is taking place.

Sources:

  • Anheuser-Busch news release
  • Mothers Against Drunk Driving (MADD)
  • Uber

Read more