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AOL and Acer Announce Multi-Year Marketing Agreement for Aspire Personal Computers

Strategic Insights

— 1 min read

America Online, the world's leading Internet online service, has partnered with Acer America, a subsidiary of the world's third largest PC manufacturer, Acer Group, to feature AOL on its Aspire line of personal computers. Under the agreement, Aspire users will be able to access the AOL software by simply clicking on the AOL icon displayed prominently in the "Internet Services" folder of the ACE Desktop. This strategic alliance will provide Acer customers with an even more convenient way to sign up for AOL and access its comprehensive online experience.

Key Takeaways:

  • The partnership between AOL and Acer America will feature AOL on Acer's Aspire line of personal computers for a multi-year period.
  • Aspire users will be able to access the AOL software by clicking on the AOL icon in the ACE Desktop, providing an easy and convenient way to sign up for AOL.
  • The two companies will engage in joint promotional opportunities to promote the partnership and attract new customers.
  • America Online Inc. has over 13 million members, and its services include AOL.COM, AOL NetFind, AOL Instant Messenger, and ICQ.
  • Acer America is a member of the Acer Group, which employs over 23,000 employees and supports distributors and dealers in over 130 countries.
  • Acer America posted revenues of $1.4 billion in 1997, and the Acer Group posted revenues of $6.3 billion.

Statistics:

  • Over 13 million members use America Online's services.
  • America Online operates two worldwide Internet online services: America Online and CompuServe, with approximately 2 million members.
  • Acer America employs over 23,000 employees.
  • The Acer Group supports distributors and dealers in over 130 countries.
  • Acer America posted revenues of $1.4 billion in 1997.
  • The Acer Group posted revenues of $6.3 billion.

Sources:

  • "AOL to be Featured as Internet Online Provider on Aspire Personal Computers," Business Wire, September 10, 1998.
  • "America Online Inc.," Business Wire, no date.
  • "Acer America Corp.," Business Wire, no date.

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