Cricket (Sport)

Apollo Tyres Partners with BCCI as Lead Sponsor of the Indian Cricket Team

Strategic Insights

Sep 15, 2025 — 1 min read

Apollo Tyres has become the official Lead Sponsor of the Indian Cricket Team under a 3-year strategic partnership with the Board of Control for Cricket in India (BCCI). This collaboration grants Apollo Tyres the title sponsor rights for all home international matches and domestic cricket tournaments organized by the BCCI. The partnership marks a significant milestone for both brand Apollo Tyres and Indian cricket, promising impactful fan engagement, innovative activations, and a celebration of Indian cricket's legacy and future.

Key Takeaways:

Apollo Tyres has been named as the Lead Sponsor of the Indian Cricket Team under a 3-year strategic partnership with the BCCI.
The partnership grants Apollo Tyres the Title Sponsor Rights for all home international matches (both men's and women's teams) and domestic cricket tournaments organized by the BCCI.
The Apollo Tyres logo will be prominently featured on the front and leading arm of the official Team India jersey.
The partnership marks a significant milestone for both brand Apollo Tyres and Indian cricket, promising impactful fan engagement and innovative activations.
Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd, expressed that cricket's unmatched popularity in India and worldwide makes it an honour for them to become the 'National Team Lead Sponsor' of Team India.
Devajit Saikia, Honorary Secretary, BCCI, stated that the arrival of Apollo Tyres as their new sponsor is a testament to the hard work and consistent performance of their teams.

Statistics:

3-year strategic partnership between Apollo Tyres and the BCCI.
3 years duration of the partnership.
Title Sponsor Rights for all home international matches and domestic cricket tournaments organized by the BCCI.
2 teams (men's and women's teams) will have the Apollo Tyres logo featured on their jerseys.
Over 77 million cricket fans in India (source: [EMRS International Survey][1]).

Sources:

Apollo Tyres
Board of Control for Cricket in India (BCCI)
EMRS International Survey

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