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Computer industry

Apple and Altec Lansing Team Up to Enhance Audio on Macs

Strategic Insights

— 1 min read

Apple and Altec Lansing announced a joint marketing program to showcase three exciting Apple offerings: SoundJam MP music software, the ACS66i computer speaker, and the ADA70 USB computer speaker. These products are designed to maximize the audio features of Apple computer systems, providing high-quality audio software and hardware. The ACS66i and ADA70 speakers will be bundled with SoundJam MP, allowing consumers to enjoy superior sound quality for an affordable price.

Key Takeaways:

  • The joint marketing program features three Apple offerings: SoundJam MP music software, the ACS66i computer speaker, and the ADA70 USB computer speaker.
  • The ACS66i computer speaker includes two satellites and a wood subwoofer totaling 40 watts of power, providing high-quality audio for music and games.
  • The ADA70 USB computer speaker includes two 7-watt satellites and a 20-watt subwoofer, allowing consumers to take advantage of plug and play USB connectivity.
  • SoundJam MP provides quality playback of all popular music formats, including MP3, streaming MP3, MP2, MOD, AIFF, WAV, and more.
  • The software also includes a 10-band equalizer, visual musical effects, and musical compression.
  • The ACS66i and ADA70 speakers will be bundled with SoundJam MP, providing consumers with a complete audio solution.
  • The product pair is designed to maximize the audio capabilities of Apple computers, bringing the latest quality USB audio and internet music management software to the consumer.
  • Casady & Greene is thrilled to announce that Altec Lansing is the official speaker manufacturer for SoundJam MP, the number one MP3 player and encoder for the Macintosh.
  • Altec Lansing is very excited to be offering Apple Computer buyers this exclusive product bundle with Casady & Greene.

Statistics:

  • 40 watts of power for the ACS66i computer speaker
  • 20 watts of power for the ADA70 USB computer speaker
  • 7 watts of power for each satellite of the ADA70 USB computer speaker
  • 14-day trial of SoundJam Plus, which provides additional features for internet audio playback
  • SoundJam MP software supports playback of all popular music formats, including MP3, streaming MP3, MP2, MOD, AIFF, WAV, and more

Sources:

  • BUSINESS WIRE - "New Marketing Program Enhances Sound Applications of Apple Computers" (July 19, 2000)
  • APPLE.com - "Altec Lansing Technologies, Inc." (no date)
  • Altec Lansing Technologies, Inc. - "Company Profile" (no date)
  • Casady & Greene - "Company Overview" (no date)
  • Casady & Greene - "SoundJam MP" (no date)

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