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Computer peripherals industry

Apple and ATI Revolutionize Desktop Computing with Power Macintosh G3

Strategic Insights

— 1 min read

Apple Computer Inc. has unveiled a new line of Power Macintosh G3 computers, featuring ATI Technologies Inc.'s flagship graphics accelerator, the ATI RAGE 128. This partnership marks the first time ATI's most advanced graphics technology has been integrated into a personal computer, delivering unparalleled 3D graphics performance. The Power Macintosh G3 is designed to meet the demands of professionals, gamers, and videophiles, boasting the industry's best 3D graphics architecture and capabilities.

Key Takeaways:

  • Apple's new Power Macintosh G3 line features the ATI RAGE 128 graphics accelerator, the fastest graphics board on the market.
  • The ATI RAGE 128 accelerator has an advanced 3D architecture, producing the industry's best 3D graphics performance.
  • The Power Macintosh G3 is designed to meet the demands of professionals, gamers, and videophiles with its powerful forward-looking technologies, such as FireWire, USB, and 10/100BASE-T Ethernet.
  • Apple's senior vice president of hardware engineering, Jon Rubinstein, stated that the Power Macintosh G3 is the ultimate computer for design professionals, video editors, and gamers.
  • The new Power Macintosh G3 line includes the latest copper-based PowerPC processors running up to 400Mhz, housed in a compact, translucent minitower enclosure.
  • The Power Macintosh G3 is priced starting at US$1,599.

Statistics:

  • The ATI RAGE 128 graphics accelerator is the fastest graphics board on the market (x).
  • The Power Macintosh G3 boasts the industry's best 3D graphics architecture and capabilities.
  • The new Power Macintosh G3 line includes the latest copper-based PowerPC processors running up to 400Mhz.
  • Apple's new Power Macintosh G3 line starts at an aggressive price of US$1,599.
  • ATI employs more than 1,600 people at headquarters in Thornhill, Ontario, and in offices around the world.

Sources:

  • ATI Technologies Inc. news release, January 5, 1999.
  • Apple Computer Inc. news release, January 5, 1999.
  • Company Profiles, Apple Computer, Inc. and ATI Technologies Inc.

(x) Based on available standard configurations from leading PC manufacturers as of 12/2/98. Performance may vary, depending on application and system configuration.

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