Apple Regains World's Most Powerful Brand Honour from Google with iPhone 6 and Smartwatch

Apple regained the top spot as the world's most powerful brand, surpassing Google, with the launch of its iPhone 6 and smartwatch. According to a survey, the iPhone 6 helped Apple's brand value surge by 67% to $247 billion, reclaiming the top spot in the annual Brandz Top 100 Most Valuable Global Brands list. Google slipped to second place, with a modest 9% boost in brand value to $173.6 billion.

Key Takeaways:

• Apple regained the top spot as the world's most powerful brand, surpassing Google, with the launch of its iPhone 6 and smartwatch.
• The iPhone 6 contributed to a 67% increase in Apple's brand value to $247 billion, according to the Brandz Top 100 Most Valuable Global Brands list.
• Google slipped to second place in the list, with a modest 9% boost in brand value to $173.6 billion.
• Facebook proved to be the biggest mover among the top 100, doubling its brand value to over $70 billion.
• The key driver of Apple's brand value growth was the success of the iPhone 6 and its differentiation and purpose in the market.
• Apple's brand value surge topped Google's modest growth in the 2015 report.

Statistics:

• Apple's brand value increased by 67% to $247 billion in 2015.
• Google's brand value slipped to second place, with a modest 9% boost to $173.6 billion in 2015.
• Facebook's brand value doubled to over $70 billion in 2015.
• The iPhone 6 was the main driver of Apple's brand value growth in the 2015 report.

Sources:

• "Apple Regains World's Most Powerful Brand Honour from Google" (Domain-b.com, distributed by Contify.com)