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Semiconductor industry

Apple Unveils Studio Display Monitor with Genesis Microchip Technology

Strategic Insights

— 1 min read

Apple Computer's Studio Display monitor, announced at the Seybold Seminar in New York, is the latest flat-panel display to utilize Genesis Microchip's advanced zoom scaling technology. The Apple Studio Display offers images up to twice as crisp and bright as those of standard CRT monitors, with a radical slim profile, height-adjustable stand, and the use of translucent materials. The display's "smart scaling" function provides full-screen, high-quality video and graphics at varying resolutions, made possible by Genesis Microchip's powerful gmZ1 Advanced Image Magnification (AIM) integrated circuit.

Key Takeaways:

  • The Apple Studio Display utilizes Genesis Microchip's advanced zoom scaling technology, providing images up to twice as crisp and bright as standard CRT monitors.
  • The display features a radical slim profile, height-adjustable stand, and the use of translucent materials, setting new standards in elegance and styling.
  • The "smart scaling" function provides full-screen, high-quality video and graphics at varying resolutions, thanks to Genesis Microchip's gmZ1 Advanced Image Magnification (AIM) integrated circuit.
  • The Apple Studio Display is expected to be available worldwide in early May through Apple-authorized resellers and the Apple Store.
  • The price of the Apple Studio Display is estimated at U.S. $1999.
  • Genesis Microchip's gmZ1 AIM integrated circuit solves de-interlacing, zoom scaling, display synchronization, and overlay control problems.
  • The Apple Studio Display is one of many high-profile products resulting from the collaboration between Apple and Genesis Microchip.
  • Genesis Microchip is a global leader in imaging and digital video/graphics processing technologies.
  • The company has a worldwide sales office headquartered in Mountain View, CA, and serves over 180 companies, including Apple Computer and other major industry leaders.

Statistics:

  • The Apple Studio Display offers images up to twice as crisp and bright as standard CRT monitors.
  • The display is expected to be available worldwide in early May.
  • The estimated retail price of the Apple Studio Display is U.S. $1999.
  • Genesis Microchip serves over 180 companies, including Apple Computer and other major industry leaders.

Sources:

  • Business Wire
  • Apple Computer, Inc.
  • Genesis Microchip, Inc.

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