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Apple Unveils Video iPod, Partners with Disney in Historic Deal

Strategic Insights

— 1 min read

Apple Computers unveiled its latest innovation, the video iPod, which can store 75 to 150 hours of video, 2000 music videos, and five TV shows from Disney's ABC, including "Desperate Housewives" and "Lost." This strategic partnership with Disney marks a landmark distribution deal, solidifying Apple's position in the rapidly evolving digital media landscape. In an exclusive interview with CNBC's Silicon Valley bureau chief Jim Goldman, Apple CEO Steve Jobs revealed behind-the-scenes details about the partnership and the company's vision for the future of portable entertainment.

Key Takeaways:

  • Apple's new video iPod can store 75 to 150 hours of video, 2000 music videos, and six short films from Pixar, marking a significant expansion of the iPod's capabilities.
  • The partnership with Disney represents a major distribution deal for Apple, providing access to popular TV shows like "Desperate Housewives" and "Lost."
  • Steve Jobs emphasized that music remains the primary focus of the iPod, with video being a bonus feature aimed at creating a new market for portable video.
  • Jobs expressed confidence in the ability of the new iPod to create a new market for portable video, stating that millions of people will initially buy it for music, and it will quickly become the most popular portable video player in the world.
  • Apple's financial performance was also highlighted, with Jobs pointing out that the company met Wall Street expectations, despite some analysts predicting lower sales.
  • The partnership with Disney has sparked speculation about a potential deal between Disney and Pixar, but Jobs and Disney CEO Bob Iger declined to comment on this possibility.

Statistics:

  • 75-150 hours of video can be stored on the new video iPod.
  • 2000 music videos are included on the iPod.
  • Five TV shows from Disney's ABC are available on the iPod, including "Desperate Housewives" and "Lost."
  • The iPod has a capacity for short films from Pixar.
  • Apple's financial performance met Wall Street expectations, beating First Call in earnings and revenue.
  • The iPod Nano has been a runaway hit, contributing to Apple's successful financial quarter.

Sources:

  • CNBC/DOW JONES BUSINESS VIDEO RON INSANA
  • CNBC's Silicon Valley bureau chief Jim Goldman
  • Apple CEO Steve Jobs
  • Disney CEO Bob Iger

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