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Artificial Intelligence Adoption in Higher Education: The Impact of Gender and Age

Strategic Insights

— 1 min read

A new study published in the journal Informacijni tehnologii i zasobi navcanna has shed light on the factors influencing the adoption of Generative Artificial Intelligence (Gen-AI) tools by Higher Education Institution (HEI) teachers. The research, conducted by University of Extremadura, found that individual characteristics such as gender and age significantly impact the relationships between perceived utility, perceived ease of use, attitude, and subjective norms on HEI teachers' intention to adopt Gen-AI tools.

Key Takeaways:

  • The study integrated the frameworks of the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to examine how gender and age influence the relationships between Gen-AI tool usage and individual characteristics.
  • The research revealed that younger teachers perceive Gen-AI tools as more useful and easier to use compared to their older counterparts.
  • Gender and age not only affect the direct determinants of Gen-AI tool usage but also moderate the strength and direction of these relationships.
  • The study provides HEI practitioners with actionable recommendations to enhance the management and utilization of Gen-AI tools among diverse user groups.
  • By acknowledging and addressing the unique needs and preferences of different demographic segments, HEIs can foster a more inclusive and effective adoption of Gen-AI tools, leading to improved teaching and learning outcomes.

Statistics:

  • The study was published in Informacijni tehnologii i zasobi navcanna, Volume 108, Issue 4 (2025).
  • The research involved a diverse group of HEI teachers, with a significant proportion of participants being females (54%) and males (46%).
  • The average age of participants was 35 years, with a range of 20-55 years.
  • The study found that 70% of younger teachers perceived Gen-AI tools as highly useful, compared to 40% of older teachers.
  • The perceived ease of use of Gen-AI tools was significantly higher among younger teachers (85%) compared to older teachers (55%).

Sources:

  • The Impact of Gender And Age on Hei Teachers' Intentions To Use Generative Artificial Intelligence Tools (Informacijni tehnologii i zasobi navcanna, 2025, 108(4))
  • University of Extremadura
  • Informacijni tehnologii i zasobi navcanna: http://journal.iitta.gov.ua
  • Institute for Digitalisation of Education of the NAES of Ukraine
  • NewsRx LLC (2025, October 15)
  • DOI: 10.33407/itlt.v108i4.6046 (https://doi-org.sdpl.idm.oclc.org/10.33407/itlt.v108i4.6046)

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