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Tourism

Artificial Intelligence in Tourism: A Systematic Review of Generative AI Research

Strategic Insights

— 1 min read

Research published in Tourism Management reveals that generative artificial intelligence (GenAI) has the potential to revolutionize the tourism industry, but comprehensive knowledge of its applications and implications is still lacking. A team of researchers from Hong Kong Polytechnic University conducted a systematic review of 170 published articles on GenAI in business and tourism fields, identifying three main topic clusters: antecedents, impacts and applications, and technicalities. The study highlights the need for further research and development in the field, particularly in the tourism industry, where GenAI is still in its early stages.

Key Takeaways:

  • The study reviews 170 published articles on GenAI in business and tourism fields, published between 2022 and 2024.
  • Three main topic clusters are identified: antecedents of using GenAI, impacts and applications of GenAI, and technicalities of GenAI.
  • Most existing research on GenAI has borrowed foundations from other fields without substantial development.
  • Existing research in tourism has tended to feature quantitative techniques.
  • The study presents a multidimensional framework (TCCM) that suggests multiple future research questions to inform GenAI studies in tourism.
  • The research highlights the need for further research and development in the field, particularly in the tourism industry.

Statistics:

  • 170 published articles on GenAI in business and tourism fields were reviewed.
  • 3 main topic clusters were identified: antecedents, impacts and applications, and technicalities.
  • 125 London Wall, London, England is the address of Elsevier Sci Ltd.
  • The study was published in Tourism Management, Vol. 110.
  • The research was conducted by a team of researchers from Hong Kong Polytechnic University, including Xiang (Kevin) Zheng, Hengyun Li, Jingbo Xi, Cathy H. C. Hsu, and Bruce X. B. Yu.

Sources:

  • Generative Artificial Intelligence In Tourism Management: an Integrative Review and Roadmap for Future Research. Tourism Management, 2025;110.
  • Hong Kong Polytechnic University, School of Hotel and Tourism Management.
  • Leisure & Travel Week. October 18, 2025; p 40.
  • NewsRx. Hong Kong Polytechnic University Details Findings in Artificial Intelligence (Generative Artificial Intelligence In Tourism Management: an Integrative Review and Roadmap for Future Research).

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