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Sustainable development

Ashland Global Holdings Unveils Sustainable Innovations in Beauty and Personal Care

Strategic Insights

— 1 min read

At the in-cosmetics Global event in Paris, France, Ashland Global Holdings Inc revealed a range of high-performing, natural, and biodegradable skin and hair care innovations. The company showcased novel ingredients, supplier partnerships, and STEM education programs that prioritize environmental sustainability, social responsibility, and governance. Ashland's innovations are designed to promote sustainable, profitable growth for local farmers and communities.

Key Takeaways:

  • Ashland introduced several groundbreaking natural and biodegradable skin and hair care innovations, including Styleze es-dura, Caressense biofunctional, and Sensiva go natural multifunctional.
  • Styleze es-dura is a plant-based hair care ecostyler that leverages Ashland's expertise in guar-based polysaccharides for outstanding all-weather style durability.
  • Caressense biofunctional is a phytofermented extract from fresh organic jasmine flowers, sustainably grown in Provence, France, and developed using novel phytofermentology technology.
  • Sensiva go natural multifunctional is a COSMOS-validated, 100% natural origin-based, and readily biodegradable multifunctional with antimicrobial properties.
  • Ashland unveiled the recently launched antaron eco gel, a biodegradable and water-resistant film former for sun care and cosmetics applications.
  • The company highlighted Texturpure sa-1 ingredient for hair care, a naturally derived and biodegradable thickening, texturing, and suspension agent for sustainable hair, hand, and body care cleansers.
  • Natrathix bio cellulose is a nature-derived, readily biodegradable thickener with suspension capabilities that maintains emulsion stability of skin and sun care formulations.
  • Ashland's STEM education program, in partnership with the SM Sehgal Foundation, is increasing farmers' yield and income, lowering production costs, and positively impacting the environment.
  • The company's supply chain partnerships, particularly the Responsible Solvers program, are empowering local farmers and small villages in India to adopt sustainable farming practices.

Statistics:

  • 5 Apr 2022: Ashland Global Holdings Inc announced the introduction of these sustainable innovations at in-cosmetics Global in Paris, France.
  • The company showcased over 10 new sustainable innovations, with several more in development.
  • 100% natural origin: Sensiva go natural multifunctional is designed for cosmetic applications.
  • COSMOS-validation: Sensiva go natural multifunctional has been validated by the COSMOS standard.
  • Biodegradable: Many of Ashland's new innovations, including Styleze es-dura, Caressense biofunctional, and antaron eco gel, are designed to be biodegradable.

Sources:

  • Ashland, website: http://www.ashland.com/
  • Ashland, "Ashland Unveils Sustainable Innovations in Beauty and Personal Care", April 5, 2022
  • Ashland, "Responsible Solvers Program", 2022

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