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Asian Markets Continue to Boom in 1999, Driven by Healthy Consumer Demand and Record Volumes

Strategic Insights

— 1 min read

The Asia-Pacific region experienced a remarkable turnaround in 1999, with the market growing 38% year-over-year and reaching 33.2 million units in the fourth quarter. Led by strong consumer demand and a 36% growth in the Japanese market, the region's growth was fueled by the recovery of small and medium-sized businesses, which offset the impact of large business buying slowdown in the fourth quarter. John Brown, director of Worldwide PC Tracking at IDC, noted that the Asian markets have made a complete turnaround and pose great opportunity for manufacturers in the new millennium.

Key Takeaways:

  • The Asian market growth was driven by healthy consumer demand, with the Japanese market experiencing a 36% growth in 1999.
  • The Asia-Pacific region recorded a 38% year-over-year growth in 1999, with the fourth quarter reaching 33.2 million units.
  • Small and medium-sized businesses in the Asia-Pacific region were able to offset the impact of large business buying slowdown in the fourth quarter.
  • The US market remained stable, fueled by robust consumer buying, with a 5% sequential growth in the fourth quarter.
  • Dell held the number-one spot in the US market with 2.1 million units in the fourth quarter, while Compaq retained its position as the number-one vendor worldwide.
  • The top five vendors in the US market were Dell, Compaq, Gateway, Hewlett-Packard, and IBM, while globally, the top five vendors were Compaq, Dell, Hewlett-Packard, IBM, and Fujitsu Siemens.

Statistics:

  • The worldwide PC market grew 23.3% in 1999, reaching 112.7 million units.
  • The Asia-Pacific region recorded a 38% year-over-year growth in 1999, with the market reaching 33.2 million units in the fourth quarter.
  • Small and medium-sized businesses in the Asia-Pacific region accounted for 45% of the region's PC shipments.
  • The US market grew 25% in 1999, driven by robust consumer buying, with a 5% sequential growth in the fourth quarter.
  • Dell's year-over-year growth in 1999 was 53%, with the company holding the number-one spot in the US market with 2.1 million units in the fourth quarter.
  • Compaq retained its long-standing position as the number-one vendor worldwide in 1999, with a 14% market share and 19% growth over 1998.

Sources:

  • IDC Q1 2000
  • IDC Q1 2000

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