Sign in Subscribe
Network hardware industry

AT&T and Cisco Unveil Integrated Channel and Cooperative Marketing Agreement

Strategic Insights

— 2 min read

AT&T and Cisco Systems, Inc. have announced an integrated channel and cooperative marketing agreement that includes plans to offer value-added Internet solutions to all AT&T sales channels. The partnership aims to provide seamless end-to-end solutions for customers, with AT&T handling all integration. The first solution-to-market is the AT&T WorldNet(R) Managed Internet Service (MIS) Small Office Solution, designed to provide small businesses with a simple and effective means of obtaining Internet access.

Key Takeaways:

  • The agreement includes plans to offer value-added Internet solutions to all AT&T sales channels, including authorized agents of the AT&T Alliance Program.
  • Cisco and AT&T will qualify and recruit VARs to sell AT&T IP services as AT&T agents, with the AT&T Alliance Program providing incentives and comprehensive support programs.
  • The AT&T WorldNet(R) Managed Internet Service (MIS) Small Office Solution is the first Cisco bundle offered by AT&T and is targeted toward small businesses in all industries.
  • The solution includes access, routers, pipes, and tools in one easy-to-install-and-use package, with features such as industry-leading customer service and support, Tele-Install capability, and Network Usage Reports.
  • The service is priced at $650 per month.
  • The partnership aims to capitalize on the growing demand for internetworking services, with industry research forecasting a $63.5 billion market for small- and medium-sized business by 2000.
  • AT&T and Cisco plan to launch a joint Web site to serve as a resource for product offers, special promotions, and sales incentives.

Statistics:

  • 500 agents participate in the AT&T Alliance Program.
  • AT&T's channel program captured the highest scores in a VAR survey, with the AT&T Alliance Program named the winner in five of the top seven elements considered most important to VARs.
  • AT&T serves more than 90 million customers, including consumers, businesses, and government.
  • AT&T has annual revenues of more than $52 billion.
  • AT&T operates in more than 200 countries and territories around the world.
  • Industry research forecasts a $63.5 billion internetworking market for small- and medium-sized business by 2000.

Sources:

  • AT&T and Cisco Unveil Integrated Channel and Cooperative Marketing Agreement, PR Newswire, October 13.
  • About the AT&T Alliance Program, AT&T.
  • About AT&T, AT&T.
  • About Cisco Systems, Inc., Cisco Systems, Inc. (Nasdaq: CSCO).

Read more