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Telecommunications industry

AT&T Introduces New Consumer Long-Distance Services Featuring Easy-to-Use Technology and Special Pricing for AT&T Customers

Strategic Insights

— 2 min read

AT&T today announced a series of new and enhanced products and services for its consumer long-distance customers, featuring easy-to-use technology for various lifestyles and special pricing for AT&T customers. The new AT&T offers range from electronic bill paying on a personal computer or home TV screen to a two-line computer telephone with powerful call management features. A nationwide advertising campaign will showcase consumers that AT&T understands their needs, with a focus on meeting consumers' needs in ways that no other communications company can. AT&T's president, Joseph P. Nacchio, emphasized that technology makes many things possible, but what is most important to customers is making technology useful.

Key Takeaways:

  • AT&T introduced a series of new and enhanced products and services for its consumer long-distance customers, featuring easy-to-use technology for various lifestyles.
  • The new AT&T offers include electronic bill paying on a personal computer or home TV screen, a two-line computer telephone with powerful call management features, and voice-activated long-distance calling.
  • AT&T long-distance customers will receive special pricing for the new services, including bonus checks and discounts on selected equipment.
  • The new services are designed to meet consumer needs, including better control and management of busy lives, convenient and simple ways to keep in touch, special care and support in selecting and learning to use new technologies, and easy access to information and entertainment.
  • The new AT&T Computer Telephone, available in late summer, connects directly to a personal computer, providing sophisticated call-management features and two-line, speakerphone capability.
  • AT&T long-distance customers will receive a 10 percent discount off the $199 price when the phone is purchased through membership in AT&T's Home Business Resources.
  • The new paging services, including the FlashPoint wireless pager, will be available later this summer, and AT&T customers can redeem AT&T True Rewards points for AT&T Wireless paging service fees.
  • AT&T has established one number (1-800-336-TRUE) for consumers seeking information on any of these products and services.

Statistics:

  • 10 percent monthly membership discount for AT&T long-distance customers on the enhancements to the AT&T ImagiNation Network.
  • 66 countries available via AT&T International Redial service in a choice of 32 different languages.
  • 500 number users can schedule in advance where they want their calls to ring through AT&T True Connections service.
  • Upgrades already installed that more than double the network's call-handling capacity at each major switching center.
  • AT&T customers can store up to 20 names of the most important people or places they call on the AT&T VoiceLine Service.

Sources:

  • BUSINESS WIRE, June 6, 1995.
  • AT&T Press Release, June 6, 1995.

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