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Computer peripherals industry

Atmel Receives Frost & Sullivan Award for Global Competitive Strategy Leadership in Smart Card IC Market

Strategic Insights

— 2 min read

Atmel Corporation, a global leader in the development and fabrication of advanced semiconductor solutions, has been presented with the prestigious Frost & Sullivan award for Global Competitive Strategy Leadership in the smart card IC market throughout 2003. This recognition comes after a thorough analysis by Frost & Sullivan analysts, who evaluated market factors and criteria such as industry rankings, market share, and revenue. Atmel's achievement can be attributed to its dedication to the smart card market since 1998, the acquisition of Motorola's Smart Information Transfer (SIT) division in 1999, and its focus on technology development and constant product innovations.

Key Takeaways:

  • Atmel has been presented with the Frost & Sullivan award for Global Competitive Strategy Leadership in the smart card IC market throughout 2003.
  • The award is presented to a company whose competitive strategy has yielded significant gains in market share during the research period.
  • Atmel's total memory and microcontroller unit shipment of 92.0 million in 2002 rose to an impressive 161.3 million in 2003, experiencing a growth of 75.3 percent.
  • The company's microcontroller unit shipment rose from 61.0 million in 2002 to 131.3 million in 2003, a resounding growth of 121.7 percent.
  • Atmel captured 10.4 percent of the global smart card IC microprocessor market in terms of units shipped in 2003 and enjoyed microprocessor revenue market share of 11.6 percent in 2003.
  • The company's major focus area, the microcontrollers segment, experienced stronger growth, pushing Atmel into the number five and number four positions globally in terms of microprocessor IC unit shipment and revenue, respectively.
  • Atmel's technology roadmap includes the introduction of the 0.18 micron process for CMOS and EEPROM in 2004.
  • The company has shown technology leadership and innovation qualities, pioneering the EEPROM and being the first to offer Flash-based microcontrollers for smart card ICs.
  • Atmel achieved the industry's first Flash smart card IC certification to Common Criteria EAL4+, a global standard for smart card security.

Statistics:

  • 92.0 million: Atmel's total memory and microcontroller unit shipment in 2002.
  • 161.3 million: Atmel's total memory and microcontroller unit shipment in 2003.
  • 75.3 percent: The growth of Atmel's total memory and microcontroller unit shipment from 2002 to 2003.
  • 61.0 million: Atmel's microcontroller unit shipment in 2002.
  • 131.3 million: Atmel's microcontroller unit shipment in 2003.
  • 121.7 percent: The growth of Atmel's microcontroller unit shipment from 2002 to 2003.
  • 10.4 percent: Atmel's market share of the global smart card IC microprocessor market in terms of units shipped in 2003.
  • 11.6 percent: Atmel's microprocessor revenue market share in 2003.
  • 2004: The year in which Atmel plans to introduce the 0.18 micron process for CMOS and EEPROM.

Sources:

  • Frost & Sullivan
  • Atmel Corporation
  • PR Newswire-AsiaNet

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