Audi Sees Strong Sales Growth in Sweden Amid Product Offensive

Audi has reported a significant 19.2% increase in sales during the first half of the year in Sweden, with a market share of 5.8% and 8,237 new cars delivered. The brand has also made strides in the electric car market, with a 40% share of sales, compared to 35% on the total market. Audi's head of Sweden, Jørgen Wedefelt, emphasized the need for long-term rules supporting continued electrification, citing the need for charging opportunities for apartment dwellers.

Key Takeaways:

  • Audi's sales increased by 19.2% in the first half-year in Sweden compared to the previous year.
  • Audi's market share in Sweden reached 5.8% with 8,237 new cars delivered in the first half-year.
  • The share of electric vehicles in Audi's sales increased to 40% in the first half-year, compared to 35% on the total market.
  • Audi's sales in June increased by 25.8% compared to the previous year, with 1,596 cars registered.
  • Audi's head of Sweden, Jørgen Wedefelt, highlighted the need for charging opportunities for apartment dwellers to support continued electrification.
  • Audi is undergoing a major product offensive, with several new electric car models and plug-in hybrids premiering this year.
  • The A3, A5, A6, and Q5 models are available with up to 100 km of range on electricity and quattro four-wheel drive as standard.

Statistics:

  • Audi's sales increase: 19.2% (first half-year)
  • Market share in Sweden: 5.8% (first half-year)
  • Electric vehicles share in Audi's sales: 40% (first half-year)
  • Electric vehicles share on total market: 35% (first half-year)
  • Registered Audi cars in the first half-year: 8,237
  • Registered Audi cars in June: 1,596
  • Total registered cars in Sweden: 140,976 (first half-year)
  • Increase in new passenger car registrations: 9% (June)
  • Increase in Audi registrations: 25.8% (June)

Sources:

  • Volkswagen Group
  • Mobility Sweden
  • Contify.com