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Housing

Audience Town Launches Attribution Bundle for Home Builders

Strategic Insights

— 1 min read

Audience Town, the only performance analytics platform for the new home industry, has launched its Attribution Bundle, a powerful add-on to its Foundation platform. This innovative tool achieves the gold standard of marketing intelligence, providing home builder marketing and sales teams with full visibility into the entire buyer journey, beyond just clicks and form fills. The Attribution Bundle is built to integrate seamlessly with popular homebuilder CRMs like HubSpot and Lasso, enabling builders to connect marketing activity with real-world outcomes.

Key Takeaways:

  • The Attribution Bundle provides full visibility into the entire buyer journey, beyond just clicks and form fills, allowing home builders to connect marketing activity with real-world outcomes.
  • The tool is built to integrate seamlessly with popular homebuilder CRMs like HubSpot (available now) and Lasso (coming soon), enabling builders to track the full path-to-purchase across digital and in-person touchpoints.
  • The Attribution Bundle provides 1:1 lead matching, CRM contact enrichment, and online and offline attribution, allowing builders to see which campaigns and channels actually close deals vs. just drive web traffic.
  • The product is now available with priority access to all Audience Town Foundation users, with the HubSpot CRM integration available now and the Lasso CRM integration available in Fall 2025.
  • Additional CRMs will be available in 2026, and interested teams can request access to see Attribution in action.
  • Audience Town will showcase the Attribution Bundle at the upcoming Sales & Marketing Leadership Summit in Denver, CO, with live demos available at booth #109.

Statistics:

  • 50% of actual home buyers never filled out a form anywhere (Ed Carey, Founder and CEO of Audience Town).
  • The Attribution Bundle is the only solution that goes beyond clicks and form fills (Ed Carey, Founder and CEO of Audience Town).
  • The product is built for action, enabling builders to track the full path-to-purchase across digital and in-person touchpoints.
  • Unify reporting across sales, marketing, and offline activity to develop accurate KPIs based on real data about conversion rates by community.

Sources:

  • Audience Town press release, "Audience Town Launches Attribution Bundle for Home Builders", July 16, 2025.
  • Audience Town website, .
  • Kinsey Wolf, Media Contact, Audience Town, 704.251.9502398057@email4pr.com.

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