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Computer peripherals industry

Augment Systems and Shira Computers Enter Cooperative Marketing Agreement for Digital Prepress Workflows

Strategic Insights

— 1 min read

Atlanta-based Augment Systems, Inc. and Shira Computers Ltd. of Kfar Saba, Israel have entered into a non-exclusive cooperative marketing agreement to market, sell, and support integrated solutions for digital prepress workflows. The partnership combines Augment's advanced file server, the AFX 410, with Shira's Windows NT-based workflow products to deliver high-performance solutions for the graphic arts industry. The agreement aims to target graphic arts prepress users in international markets, including design and advertising agencies, prepress service providers, publishers, and commercial and in-plant printers.

Key Takeaways:

  • The cooperative marketing agreement enables Augment and Shira to market and sell integrated solutions for digital prepress workflows, combining Augment's AFX 410 file server with Shira's workflow management tools.
  • The partnership aims to deliver a significantly higher level of performance and value for prepress users than either company's products operating alone.
  • The integrated solution will be demonstrated at facilities of both companies, with Shira demo centers located in Israel, the US, and the Netherlands, and Augment demo centers in the US, the Netherlands, and Belgium.
  • The partnership targets graphic arts prepress users in international markets, including design and advertising agencies, prepress service providers, publishers, and commercial and in-plant printers.
  • Countries meeting the requirements for the partnership include the US, Canada, and Mexico in the Americas, and Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom in Europe.
  • Additional information about Augment and Shira is available from their respective Web sites: http://www.augment-systems.com and http://www.shira.com.

Statistics:

  • 1998: The year in which the cooperative marketing agreement between Augment Systems and Shira Computers Ltd. was announced (BUSINESS WIRE, Feb. 18, 1998).
  • 1990: The year in which Augment Systems Inc. was founded (Augment Systems Inc. press release).
  • $2 billion: The estimated market size for electronic publishing, digital photographic editing, and GIS markets (Augment Systems Inc. press release).

Sources:

  • BUSINESS WIRE, Feb. 18, 1998
  • Augment Systems Inc. press release (1998)
  • Augment Systems Inc. Web site: http://www.augment-systems.com
  • Shira Computers Ltd. press release (1998)
  • Shira Computers Ltd. Web site: http://www.shira.com

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