AvoidTheApology.com Service Launched by Bernstein Crisis Management

Bernstein Crisis Management, a leading crisis management and public relations consultancy, has launched AvoidTheApology.com, a new service designed to help prevent embarrassing and reputation-damaging crises. The service aims to provide clients with crucial feedback and analysis on marketing, advertising, and PR programs before they are launched, helping to predict potential pitfalls and minimize the risk of negative consequences. By using this service, organizations can potentially avoid public backlash and financial harm, as seen in recent examples involving Anheuser-Busch, Sea World, Starbucks, and Trevor Noah.

Key Takeaways:

• AvoidTheApology.com is a service designed to prevent embarrassing and reputation-damaging crises by providing clients with crucial feedback and analysis on marketing, advertising, and PR programs.
• The service is led by a team of experts with over 50 years of combined experience in crisis management, including Jonathan Bernstein, president of Bernstein Crisis Management, and Susan Tellem, a senior crisis management consultant with over 30 years of experience.
• The service reviews various types of programs and plans, including significant operational decisions, major advertising campaigns, social media campaigns, offbeat humor, high-profile speeches, and celebrity appearances before Congress.
• The service aims to provide "brutally candid analysis and feedback" to clients, helping them to anticipate potential issues and minimize the risk of negative consequences.
• If an unanticipated negative consequence does result, the company will refund any fee paid for that project.

Statistics:

• Bernstein Crisis Management has 21 years of experience as a virtual consultancy, with a core team of two staff members and two lead contractors.
• The company has a database of over 30 consultants in crisis management-related fields.
• Pricing for the AvoidTheApology.com service is on a project basis.

Sources:

• PR Newswire, "AvoidTheApology.com Service Launched By Bernstein Crisis Management" (May 6, 2015)
• Bernstein Crisis Management, Inc., "AvoidTheApology.com Service Launched By Bernstein Crisis Management" (May 6, 2015)
• Tellem Grody Public Relations, Inc.
• Communications Counsel