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Tourism

Bahrain and Oman Strengthen MICE Tourism Cooperation

Strategic Insights

— 1 min read

The Bahrain Tourism and Exhibitions Authority (BTEA) has taken a significant step towards strengthening its Meetings, Incentives, Conferences and Exhibitions (MICE) tourism sector through a specialized workshop organized at the Exhibition World Bahrain. The event brought together 50 industry representatives from various sectors, including government agencies, hotels, and travel agencies, to exchange expertise and joint efforts in developing the MICE sector. The workshop aimed to leverage Oman's experience in hosting and organizing regional and international conferences, as part of the executive program of the tourism cooperation MoU between Bahrain and Oman.

Key Takeaways:

  • The Bahrain Tourism and Exhibitions Authority (BTEA) organized a specialized workshop on MICE tourism at the Exhibition World Bahrain.
  • The workshop was attended by 50 representatives from sectors linked to business tourism, including BTEA's marketing and promotion teams, EWB management, hotels, travel agencies, the Economic Development Board (EDB), as well as relevant government and social entities.
  • The session was delivered by Khalid bin Walid Al Zadjali, Director of Oman Convention Bureau at the Ministry of Heritage and Tourism, who reviewed Oman's experience in hosting and organizing regional and international conferences.
  • The objective of the workshop was to benefit from Oman's expertise and joint efforts to develop the MICE sector in both countries.
  • The workshop supports ongoing efforts to further develop the MICE sector in the kingdom, a key pillar of the Tourism Strategy 2022–2026.
  • The advanced facilities of the Exhibition World Bahrain enhance the kingdom's position as a leading regional hub for hosting international events and reinforce its role as a pioneer in the sector.

Statistics:

  • 50 representatives from various sectors attended the workshop.
  • The workshop was part of implementing the executive program of the tourism cooperation MoU between the governments of Bahrain and Oman.
  • The workshop aimed to leverage Oman's experience in hosting and organizing regional and international conferences.
  • The Tourism Strategy 2022–2026 identifies the MICE sector as a key pillar for further development.

Sources:

  • "Bahrain Tourism and Exhibitions Authority Organizes Workshop on MICE Tourism." BNA, 2025 (Copyright 2025 Al Hilal Publishing and Marketing Group).
  • "Exhibition World Bahrain: A Leading Regional Hub for International Events." SyndiGate Media Inc., .

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