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Bancomer Embarks on Prototype Banking System Designs with Callison Partnership and ABARQ

Strategic Insights

— 1 min read

Bancomer, Mexico's largest private financial institution, has initiated design work on three prototype banking systems, with The Callison Partnership and ABARQ, S.A. de C.V. driving the project. The designs, expected to be completed by the first quarter of 1995, aim to enhance customer service and further establish Bancomer's commitment to its customers. Since privatizing in 1991, Bancomer has made significant strides in improving customer satisfaction, reducing wait times from over an hour to under 10 minutes.

Key Takeaways:

  • Bancomer, Mexico's largest private financial institution, has partnered with The Callison Partnership and ABARQ, S.A. de C.V. to design three prototype banking systems.
  • The project aims to enhance customer service and further establish Bancomer's commitment to its customers, building on the improvements made since privatizing in 1991.
  • The designs will be completed by the first quarter of 1995, with prototypes developed based on the "spoke and hub" concept.
  • The first prototype is a 6,450-square-foot (600 square meters) full-service regional branch, offering a comprehensive range of services, including bonds, stocks, and insurance.
  • Two smaller "mini-market" branches, ranging in size from 650-1,290 square feet (60-120 square meters), will focus on neighborhood service, providing basic checking and savings account transactions.
  • The Callison Partnership, based in Seattle, has a proven track record, with notable clients including Nordstrom, Microsoft, Boeing, and Bank of China.
  • The partnership with ABARQ enables Callison to provide comprehensive services for architectural design, interior design, and graphic design on projects in the Republic of Mexico.

Statistics:

  • 960: Number of branches throughout Mexico made by Bancomer since privatizing in 1991.
  • Over an hour: Average wait time for customers at Bancomer branches prior to the institution's improvements.
  • Under 10 minutes: Average wait time for customers at Bancomer branches as of 1994.
  • 3 years: Duration of time Bancomer has implemented aggressive measures to improve customer service.
  • 4th-largest: Rank of The Callison Partnership among architectural design firms in the United States.

Sources:

  • Seattle, Washington, November 01, 1994, Business Wire
  • Business Wire
  • The Callison Partnership's press release dated November 01, 1994.

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