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Banking industry

Bank of America Honors U.S. Troops on Independence Day

Strategic Insights

— 2 min read

Bank of America, in partnership with Fox Sports Net and Major League Baseball, is bringing the spirit of Independence Day to U.S. troops serving at home and abroad. The bank will present a special television broadcast, "Bank of America Presents: An American Celebration at Ford's Theatre -- Salute to the Troops," on July 4, honoring the nation's heroes. The broadcast will feature a game between the Cleveland Indians and Detroit Tigers, with a telecast of at least 65 messages and greetings from loved ones to troops serving overseas.

Key Takeaways:

  • Bank of America is partnering with Fox Sports Net and Major League Baseball to bring a special Independence Day broadcast to U.S. troops serving at home and abroad.
  • The broadcast, "Bank of America Presents: An American Celebration at Ford's Theatre -- Salute to the Troops," will feature a game between the Cleveland Indians and Detroit Tigers on July 4.
  • The game will be televised without commercial interruption on FSN Ohio and American Forces Network throughout the world, allowing troops to celebrate America's favorite pastime.
  • Bank of America will also present messages and greetings to troops from their loved ones, with the goal of including messages from all 50 states.
  • The bank will also be the presenting sponsor of a television special airing on July 4 at 10 p.m. ET on the ABC Television Network, featuring a dazzling array of stars entertaining the nation's leaders and celebrating the armed forces.
  • The special will be hosted by Comedian Jeff Foxworthy and will feature performances by notable entertainers, including Geena Davis, Hilary Duff, Josh Gracin, Denyce Graves, Jesse McCartney, Julie Roberts, and the Official Chorus of the United States Air Force.

Statistics:

  • 65 messages and greetings will be presented to troops serving overseas during the broadcast.
  • U.S. troops will have the opportunity to watch a game between the Cleveland Indians and Detroit Tigers on July 4, with the telecast being shown on FSN Ohio and American Forces Network.
  • Bank of America will be the presenting sponsor of two television broadcasts on Independence Day, one on the Fox Sports Net and another on the ABC Television Network.
  • The company serves 33 million consumer relationships with more than 5,800 retail banking offices, more than 16,700 ATMs, and award-winning online banking with more than twelve million active users.
  • Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses.

Sources:

  • Bank of America, http://www.bankofamerica.com
  • ASIA PULSE 28-06 1216

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