Baoshan City Integrates Postal and Tourism Industries for Regional Revitalization

Baoshan City, a metropolis in Yunnan Province, China, has developed a comprehensive strategy to integrate the postal and tourism industries, aiming to revitalize the local economy and create a unique experience for tourists. The city's postal administration has leveraged the advantages of the postal industry to explore new paths for "postal and tourism integration." This initiative has led to the establishment of a system for the integrated development of postal express delivery, cultural tourism, and other industries, ensuring full coverage of postal express services in all A-level tourist attractions across the city.

Key Takeaways:

• The Baoshan City Postal Administration has thoroughly implemented the "Culture and Tourism to Revitalize the City" strategy, leveraging the advantages of the postal industry to explore new paths for "postal and tourism integration."
• The city has established a system for the integrated development of postal express delivery, cultural tourism, and other industries, ensuring full coverage of postal express services in all A-level tourist attractions across the city.
• A series of policies have been introduced to accelerate the integrated development of rural "passenger, freight, postal express," "postal express for merchants," and "delivery and postal services."
• The issuance of implementation opinions on strengthening the development of "postal-tourism integration" provides clear direction and strong policy support for the integrated development of postal services and tourism.
• Postal and tourism service stations are being renovated or newly constructed around scenic spots, at tourist hubs, and at rural tourist spots, integrating functions such as postal express delivery, tourism and cultural creative exhibitions and sales, and the delivery of local specialties.
• An online platform for "Postal and Tourism Integration" is being established, integrating functions such as scenic spot reservations, postal service inquiries, and travel guides.
• Digital support is being strengthened, and postal big data is being leveraged to analyze tourist flows and consumption preferences, supporting the development of cultural and tourism products and route optimization.

Statistics:

• Over a thousand visitors daily have been received by the Heshun Mabang themed post office since the beginning of the year, making it a popular online check-in spot.
• Baoshan has developed themed post offices and postal tourism stations, strategically planning their layouts and highlighting regional cultural characteristics.
• The Baoshan Postal Administration has established postal service points in core scenic areas such as Tengchong Volcano Hot Spring and Heshun Ancient Town, providing basic convenience services and personalized services.

Sources:

• Yunnan Government Official Website, "Baoshan City Focuses on 'Postal and Tourism Integration' for Regional Revitalization" (https://www.yn.gov.cn/ywdt/zsdt/202509/t20250917_317909.html)