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barnesandnoble.com Launches First Mobile Wireless Version on Palm VII Handheld Computer

Strategic Insights

— 1 min read

barnesandnoble.com has launched bn.com On the Go, a company-wide wireless strategy to enable customers to shop from wireless devices. The new service allows customers to access, search and buy from barnesandnoble.com on wireless mobile devices such as the Palm VII handheld computer. This move aims to provide customers with the convenience of shopping at barnesandnoble.com from anywhere on any platform.

Key Takeaways:

  • The first mobile wireless version of barnesandnoble.com is available on the Palm VII handheld computer, enabling customers to shop from anywhere.
  • The bn.com On the Go strategy offers customers access to store locations, books and music, content, eCards, and order status through a Web clipping application.
  • The application was developed by WorkSpot, Inc. and can be downloaded from barnesandnoble.com, Palm.Net, or WorkSpot.
  • barnesandnoble.com has joined the Wireless Application Protocol (WAP) Forum and the Phone.com Alliance program to further develop its bn.com On The Go strategy.
  • The company has also launched its eCards service and Prints & Posters Gallery, offering exclusive selection of greeting cards and unique collection of images.
  • With access to over 750,000 in-stock titles, barnesandnoble.com has the largest standing inventory of any online bookseller ready for immediate delivery.

Statistics:

  • 750,000 in-stock titles available for immediate delivery.
  • 228,000 members in the barnesandnoble.com affiliate network.
  • 91% discount on bargain books.
  • 750,000 in-stock titles available on barnesandnoble.com.

Sources:

  • "First Mobile Wireless Version of barnesandnoble.com Available on Palm VII Handheld Computer", BUSINESS WIRE, December 1999.
  • "barnesandnoble.com Press Release".
  • "About barnesandnoble.com", barnesandnoble.com website.

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