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Baruch College Expands Master's Program in Communication to Emphasize Strategic Approach

Strategic Insights

— 1 min read

The Weissman School of Arts and Sciences at Baruch College, The City University of New York (CUNY), has announced the expansion of its Master of Arts in Corporate Communication program into a Master's in Strategic Communication, set to start in Fall 2025. This change reflects the evolving needs of the industry, as students will gain industry acumen, deep knowledge, and competencies to succeed in today's dynamic communication landscape. The program aims to equip graduates with the skills to thrive in a wide-ranging field of practice and research that focuses on how organizations use communication to achieve their goals.

Key Takeaways:

  • The MA in Strategic Communication at Baruch College will focus on preparing students to navigate complex communication landscapes across corporate, nonprofit, government, and academic sectors.
  • The program will emphasize industry acumen, deep knowledge, and competencies in strategic communication, equipping graduates to succeed in a rapidly evolving industry.
  • The program will offer a flexible hybrid format with evening classes both online and in-person, tailored to meet the needs of working students.
  • Courses will cover topics such as organizational storytelling, media relations, global communication strategies, and digital media strategy, taught by a combination of research faculty and industry practitioners.
  • Graduates of the program have excelled in influential roles across industries, from leading corporate teams to advancing nonprofit missions and shaping public policy.
  • The program aims to emphasize diversity and accessibility, with students coming from all five New York City boroughs and around the world.

Statistics:

  • The Bureau of Labor Statistics predicts public relations jobs will grow by 14 percent from 2023 to 2033, more than double the average growth rate of 6 percent for all occupations.
  • The MA in Strategic Communication program at Baruch College is one of the most affordable programs in the field, with some of the highest returns on investment for students.
  • The program has a track record of producing capable leaders, with over 20 years of experience in propelling the careers of hundreds of graduates.
  • According to the Bureau of Labor Statistics, public relations jobs are projected to increase by 14% by 2033, which is more than double the average growth rate of 6% for all occupations.

Sources:

  • "MA in Strategic Communication" by Baruch College, Weissman School of Arts and Sciences
  • "Bureau of Labor Statistics" (projected job growth in public relations)
  • "Yuridia Pena (MA '14)" (comments on the program's impact on her career)

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