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Basketball Africa League and Entrepreneurial Solutions Partners Unite to Engage Youth and Entrepreneurs During 2022 BAL Playoffs and Finals

Strategic Insights

— 1 min read

The Basketball Africa League (BAL) and Entrepreneurial Solutions Partners (ESP) are partnering to provide learning and development opportunities, basketball training, and life skills sessions to youth and entrepreneurs in Rwanda. As part of the partnership, ESP will host the "Sports Business Future Stars Camp," a weeklong professional development program and immersion into Africa's sports industry.

Key Takeaways:

  • The BAL and ESP will provide youth and entrepreneurs in Rwanda with learning and development opportunities, basketball training, and life skills sessions.
  • ESP will host the "Sports Business Future Stars Camp," a weeklong professional development program and immersion into Africa's sports industry, which will bring together 150 graduates and entrepreneurs from Rwanda.
  • The BAL's goal is to build a world-class professional basketball league that will be an anchor for the robust sport business industry in Africa, with the ultimate goal of developing a new generation of sports leaders for Africa.
  • The partnership will be a great platform to use the transformative power of basketball to bring together young leaders from different backgrounds and provide them with the tools to excel.
  • The expanded 2022 BAL season features the top 12 club teams from 12 African countries playing a total of 38 games in three cities over three months.
  • ESP joins the BAL's roster of world-class marketing partners, including Foundational Partners New Fortress Energy, Rwanda Development Board, NIKE, Jordan Brand, and Wilson, and official partners Air Senegal, Attorney General Alliance (AGA) - Africa, Destination Senegal, Envol City, and Hennessy.

Statistics:

  • The BAL and ESP will bring together 150 graduates and entrepreneurs from Rwanda for the "Sports Business Future Stars Camp" program.
  • The 2022 BAL season features the top 12 club teams from 12 African countries competing in a total of 38 games in three cities over three months (Dakar, Cairo, and Kigali).
  • The BAL Finals will air in Africa on ESPN, Canal+, VisionView TV, and Voice of America (VOA) radio, and around the world on American Forces Network (AFN), ESPNews, NBA TV International, Tencent Sports, TSN, the NBA App, NBA.com, and NBA.com/BAL.

Sources:

  • The Basketball Africa League (BAL) (@theBAL) on Facebook, Instagram, Twitter, and YouTube
  • Entrepreneurial Solutions Partners (ESP) on Twitter and Instagram
  • NBA.com/BAL
  • APO Group on behalf of Basketball Africa League (BAL) on May 24, 2022.

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