Baskin-Robbins Announces Fifth Annual "Free Scoop Night" Event

In celebration of its 5th anniversary, Baskin-Robbins has announced its fifth annual "Free Scoop Night" event, set to take place on April 28 from 6 p.m. to 10 p.m. local time. During this event, over 200 scoops per second are expected to be given away to an anticipated 3 million consumers visiting participating Baskin-Robbins stores nationwide. In addition to free ice cream, Baskin-Robbins will make a donation to First Book, a national nonprofit organization that provides free, new books to children from low-income families.

Key Takeaways:

• Baskin-Robbins' "Free Scoop Night" event is celebrating its 5th anniversary, with over 3 million consumers expected to visit participating stores nationwide.
• The event will feature free ice cream, with an anticipated 200 scoops per second being given away.
• Baskin-Robbins will make a donation to First Book, a national nonprofit organization that provides free, new books to children from low-income families.
• Since its partnership with First Book began, Baskin-Robbins' donations have allowed over a million new books to be distributed to children across the country.
• Baskin-Robbins has made a remarkable corporate commitment to children's literacy, supporting First Book for the fifth year in a row.

Statistics:

• 3 million consumers are expected to visit participating Baskin-Robbins stores nationwide on April 28.
• Over 200 scoops per second are expected to be given away during the event.
• Baskin-Robbins has donated over a million new books to children across the country through its partnership with First Book.
• First Book has provided more than 20 million new books to children in need in hundreds of communities nationwide over the past two years.

Sources:

• Source 1: PRNewswire, "Baskin-Robbins Announces Fifth Annual 'Free Scoop Night' Event" (no date provided)
• Source 2: http://www.firstbook.org/
• Source 3: http://www.baskinrobbins.com/