Bell Atlantic Announces Consumer Privacy Principles

Bell Atlantic Corp., a leading telecommunications company, has recently announced its commitment to protecting consumer privacy. The company has outlined a set of principles aimed at safeguarding customers' personal information. As part of its new initiative, Bell Atlantic will review all its products to determine if they have any potential privacy implications. The company will also implement an "opt out" program, allowing customers to remove their names from marketing and new product lists. Additionally, all Bell Atlantic employees will be responsible for protecting customers' communications and records.

Key Takeaways:

• Bell Atlantic has announced a set of consumer privacy principles aimed at protecting customers' personal information.
• The company will conduct a mandatory review of all new products to determine if they have any potential privacy implications.
• Bell Atlantic will collect consumer information only to the extent necessary to provide customer service and will use the information only for business purposes.
• The company has started an "opt out" program allowing customers to remove their names from marketing and new product lists.
• All Bell Atlantic employees are responsible for safeguarding customers' communications and records.
• The company will consider privacy implications when planning new services.
• Bell Atlantic has pledged to join the Online Privacy Alliance, an effort to promote online privacy, and will also receive the "seal of approval" from TRUSTe for meeting online privacy criteria.
• Shelly Harms, Bell Atlantic executive director-public policy and privacy, has emphasized the company's commitment to protecting customer data.

Statistics:

• Bell Atlantic has announced its commitment to protecting consumer privacy.
• The company has outlined a set of 10 key principles for protecting customer data.
• Bell Atlantic will review all new products to determine if they have any potential privacy implications.
• 100% of Bell Atlantic employees will be responsible for safeguarding customers' communications and records.

Sources:

• Bell Atlantic Corp.
• [1] "Privacy Principles U.S."
• America Online, Inc. - June 29 of TR (The Report) article