Sign in Subscribe
Transportation equipment industry

Big Three Automakers Announce Campaign Totals in 1998 Torch Drive

Strategic Insights

— 1 min read

The 50th anniversary of the Torch Drive campaign in metropolitan Detroit is being celebrated with the announcement of campaign totals, set to take place at the Hyatt Regency Hubbard Ballroom in Dearborn on October 30. Nearly 500 volunteers are expected to attend the event, which will feature a Halloween-themed presentation of campaign results. The Big Three automakers, Chrysler Corporation, Ford Motor Company, and General Motors, will report on their combined efforts to raise a total of $70 million for the 1998 Torch Drive campaign.

Key Takeaways:

  • The 1998 Torch Drive campaign is the 50th anniversary of the drive in metropolitan Detroit, with a goal of raising $70 million.
  • Over 500 volunteers are expected to attend the mid-report luncheon at the Hyatt Regency Hubbard Ballroom in Dearborn on October 30.
  • The event will feature a Halloween-themed presentation of campaign results, using a takeoff of the old radio show "War of the Worlds."
  • Chrysler Corporation, Ford Motor Company, and General Motors will report on their combined efforts to raise funds for the 1998 Torch Drive campaign.
  • Edward E. Hagenlocker, vice chairman of Ford Motor Company and general chair of the 1998 Torch Drive, will be joined by other volunteers to announce the total dollars raised to-date.
  • The cumulative Torch Drive dollars raised by each of the Big Three Automakers throughout the past 50 years will also be announced.
  • The 1998 Torch Drive runs through November 18, and contributions are still being accepted.

Statistics:

  • $70 million: Combined goal of the 1998 Torch Drive campaign.
  • $0: Total dollars raised to-date, to be announced on October 30.
  • 50: Years of the Torch Drive campaign in metropolitan Detroit.
  • 500: Number of volunteers expected to attend the mid-report luncheon at the Hyatt Regency Hubbard Ballroom in Dearborn on October 30.
  • 18: Number of days remaining in the 1998 Torch Drive campaign.

Sources:

  • United Way Community Services. "The 50th Torch Drive Mid-Report Luncheon." Press Release, October 28, 1998.
  • "The Big Three Automakers Announce Campaign Totals in 1998 Torch Drive." News article, October 28, 1998.

Read more