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Cryptocurrencies

Bitget Blends Blockchain Education with Real-World Brand Strategy on Campus Tour

Strategic Insights

— 2 min read

Bitget's COO, Vugar Usi Zade, recently visited LALIGA Business School, UCLA, and Harvard as part of a multi-campus tour, sharing insights on how Bitget's partnerships and Web3 initiatives are shaping the future of finance, sponsorship, and digital culture. At LALIGA Business School, Vugar delivered an MBA session on "The Business of Entertainment and Sponsorships as Growth Tools," using Bitget's partnerships with Juventus and Lionel Messi as a case study for strategic scaling. The session examined how such partnerships drive awareness, increase user acquisition, and deepen market trust across diverse regions.

Key Takeaways:

  • Bitget's partnerships with Juventus and Lionel Messi were used as a case study for strategic scaling, demonstrating how partnerships drive awareness, increase user acquisition, and deepen market trust.
  • The Bitget x LALIGA collaboration was highlighted as a long-term partnership built on shared values and global vision, with a focus on educating the next generation of business leaders.
  • Bitget's Blockchain4Youth initiative, a $10 million global program, has already partnered with over 70 universities worldwide, including LALIGA Business School, to educate and empower young talent in the Web3 space.
  • MBA students at LALIGA Business School gained priority access to the Bitget Builders Program, a structured graduate track that includes a COO apprenticeship, international mentorship, and real-world experience across Bitget's business verticals.
  • Bitget brought Web3 to the classroom, delving into tokenomics with students at UCLA's Department of Economics and taking center stage at the Harvard Blockchain Conference, where the company was featured as a case study in next-generation crypto innovation.
  • Bitget's campus tour reflects a growing push to connect with future talent, spark curiosity, and bridge the gap between academic theory and real-world Web3 impact.
  • Bitget has over 120 million users in 150+ countries and regions, and its Bitget Wallet supports 130+ blockchains and millions of tokens, offering multi-chain trading, staking, payments, and direct access to 20,000+ DApps.

Statistics:

  • Bitget has over 120 million users in 150+ countries and regions.
  • The Bitget Wallet supports 130+ blockchains and millions of tokens.
  • Bitget's Blockchain4Youth initiative has partnered with over 70 universities worldwide.
  • Bitget has already donated $10 million to support blockchain education for 1.1 million people by 2027, as part of its global impact strategy.

Sources:

  • GlobeNewswire, "Bitget Brings Web3 to the Classroom, Driving Education and Innovation" (July 16, 2025)
  • Bitget, "About Us" (www.bitget.com)
  • LALIGA Business School, "MBA Program" (www.laligabusinessschool.com)
  • UCLA, "Department of Economics" (www.econ.ucla.edu)
  • Harvard Blockchain Conference, "Speakers" (www.harvardblockchainconference.com)

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