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Automobile industry

BMW Group's 2008 Sales and Financial Performance

Strategic Insights

— 1 min read

The BMW Group, a leading manufacturer of premium passenger cars, SUVs, and motorcycles, experienced a decline in sales in 2008 despite maintaining its position as one of the world's largest vehicle manufacturers. The company's sales revenues posted a 5% decrease in 2008, reaching EUR53.2 billion, down from EUR56.02 billion in 2007. The Automobiles segment contributed significantly to the decline, with revenues falling by 9.4% year-over-year.

Key Takeaways:

  • The BMW Group sold 1.44 million cars in 2008, a 4.3% decline from the 1.5 million units sold in 2007.
  • The company's Automobiles segment recorded a 9.4% decline in revenues, falling from EUR53.82 billion in 2007 to EUR48.78 billion in 2008.
  • BMW Group's workforce decreased by 7% in 2008, from 107,539 employees to 100,041 employees.
  • Despite conceding that its 2008 profitability targets were no longer achievable, the company continues to aim for a return on sales of at least 6% in 2010, and remains committed to its 'Number ONE' strategy for 2012.

Statistics:

  • BMW Group's sales revenues in 2008: EUR53.2 billion (down 5% from 2007).
  • Automobiles segment revenues in 2008: EUR48.78 billion (down 9.4% from 2007).
  • Workforce in 2008: 100,041 employees (down 7% from 2007).
  • Sales volumes in 2008: 1,435,876 vehicles (down 4.3% from 2007).

Sources:

  • M2 Communications

Bharat Book Bureau, "OEM Tracker Report"

http://www.bharatbook.com/detail.asp?id=95485&rt=OEM-Tracker.html

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