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Tourism

Boosting Economic Activity: Khareef Dhofar Tourism and Entertainment Projects

Strategic Insights

— 2 min read

As the Sultanate of Oman embarks on the 2025 Khareef Dhofar season, tourism and entertainment projects are set to play a vital role in supporting the local economy and attracting visitors from both within and outside the country. One such destination is the Samharam Tourist Resort, which offers a comprehensive package of cultural, recreational, and commercial experiences, encouraging entrepreneurship and supporting small and medium-sized enterprises (SMEs) in the process.

Key Takeaways:

  • The Samharam Tourist Resort is an integrated destination that combines shopping, dining, and cultural and recreational activities, attracting visitors of all ages during the 2025 Khareef Dhofar season.
  • The resort's consumer exhibition, organized by Al Awail Company, features 150 to 160 shops from various Arab and foreign countries, including a handicrafts section with about 28 shops for SMEs and low-income individuals supervised by the SME Development Authority (Riyada).
  • The outdoor area of the resort includes various restaurants, cafes, and games for both children and adults, as well as a stage hosting children's competitions and artistic performances.
  • The "Rifle" section of the resort offers a selection of cafes managed by Omani youth, with a high turnout of visitors.
  • The "Rifle" event, held for the third consecutive year, includes a large selection of restaurants, a family and youth entertainment area, and a stage with Omani and Gulf performances, as well as hosting talented artists from Oman and other GCC countries.
  • The event annually employs young Omanis who are job seekers and freelancers, with a record 45 employees this year, and a public turnout that reflects the event's success as a recreational destination during the Khareef season.
  • Visitor impressions at Samharam Resort have been positive, with visitors appreciating its modern facilities and events that create a joyful atmosphere during the visit.

Statistics:

  • The Samharam Tourist Resort features 150 to 160 shops in its consumer exhibition.
  • The handicrafts section of the exhibition includes about 28 shops for SMEs and low-income individuals.
  • The "Rifle" event has been held for the third consecutive year during the Khareef Dhofar season.
  • The event annually employs 45 young Omanis who are job seekers and freelancers.
  • Visitor turnout at the "Rifle" event has been high, reflecting its success as a recreational destination during the Khareef season.

Sources:

  • Site supervisor at Samharam Tourist Resort, Mohammed Ahmed Al Hadri.
  • Musallam Abdulsalam Al Rowas, owner of Sar Events Company.
  • Sufyan Ghassan Al Rashdi from A'Dakhiliyah Governorate.
  • Ahmed Ali Al Saadi from Musandam Governorate.
  • Mohammad Al Sai'ari, a tourist from the Kingdom of Saudi Arabia.

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