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Booths Supermarket Staff Embark on Fourth London2Paris Cycling Event for Cure Leukaemia

Strategic Insights

— 1 min read

This year, a team of 14 supermarket staff from Booths, a UK-based supermarket chain, will participate in their fourth consecutive London2Paris cycling event to raise funds for Cure Leukaemia, a charity that has been supported by the company since 2017. The team, known as Team Booths, aims to raise £1500 each for the charity, adding to their remarkable total of over £350,000 raised in just four years. The cycling event is a testament to the dedication of Booths staff, who are driven by the mission to support those affected by blood cancer.

Key Takeaways:

  • Team Booths, a group of 14 supermarket staff, will take on the London2Paris cycling event for the fourth consecutive year to support Cure Leukaemia.
  • The team aims to raise £1500 each for the charity, contributing to their overall total of over £350,000 raised in four years.
  • The cycling event is a significant milestone in Booths' four-year fundraising partnership with Cure Leukaemia, which began in 2017.
  • Booths Managing Director, Nigel Murray, expressed his pride in the team's achievements, highlighting their impact on supporting those affected by blood cancer.
  • The team includes store managers, regional managers, and staff, representing one person diagnosed with blood cancer every 14 minutes.
  • Booths has also been funding the Blood Cancer Research Nurse role at Blackpool NHS Trust since 2020, committing to fund the position for a further three years.
  • Additional fundraising events include stationary bike rides in local Booths stores and a dedicated fundraising day at Booths Central Office, featuring a special visit from the CEO of Cure Leukaemia and the Research Nurse supported by the company.

Statistics:

  • The team aims to raise £1500 each for Cure Leukaemia, contributing to their total of over £350,000 raised in just four years.
  • One person is diagnosed with blood cancer every 14 minutes, highlighting the significance of Team Booths' fundraising efforts.
  • Booths has been supporting Cure Leukaemia since 2017 and has also been funding the Blood Cancer Research Nurse role at Blackpool NHS Trust since 2020.

Sources:

  • The company's Managing Director, Nigel Murray, cited in an internal communication.
  • Team Booths' JustGiving page.

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