Brazilian Corporate Tourism Continues to Grow, Reaching R$6.5 Billion in First Half of 2025

Brazilian corporate tourism has experienced significant growth, reflecting its importance to the national economy. According to Abracorp, the Brazilian Association of Corporate Travel Agencies, the segment accounted for R$6.5 billion in revenue during the first half of 2025. This growth is attributed to various sectors, including hotels, bus transportation, and cruises, which collectively represented 32% of the total revenue. The hotel sector saw a 1.5% increase in revenue compared to the same period in 2024, while the cruise segment experienced a remarkable 29% growth.

Key Takeaways:

• Brazilian corporate tourism generated R$6.5 billion in revenue in the first half of 2025, according to Abracorp.
• The segment accounted for almost 32% of all revenue for the period, with hotels and bus transportation being the primary contributors.
• The hotel sector saw a 1.5% increase in revenue compared to the same period in 2024, reaching R$2.035 billion.
• The cruise segment performed exceptionally well, with 29% growth and revenue increasing from R$1.1 billion to R$1.4 billion in the first half of the year.
• Bus transportation closed 15% higher than the same period last year, with R$30.6 million in the first six months.
• By January to May this year, Brazilian tourism accumulated revenue of R$90.4 billion, the highest value ever recorded in the historical series beginning in 2012.
• Abracorp conducts monthly monitoring of 11 market segments, including cruises, hotels, car rentals, travel packages, and air services.
• Tourism Minister Celso Sabino emphasized the sector's commitment to professionalizing the industry to drive direct growth for the country.

Statistics:

• R$6.5 billion: The revenue generated by the corporate tourism segment in the first half of 2025.
• 32%: The proportion of total revenue accounted for by hotels and bus transportation.
• R$2.035 billion: The revenue of the hotel sector in the first half of the year, a 1.5% increase compared to the same period in 2024.
• 29%: The growth experienced by the cruise segment in the first half of the year, reaching R$1.4 billion.
• R$30.6 million: The revenue of bus transportation in the first six months of the year, a 15% increase compared to the same period last year.
• R$90.4 billion: The accumulated revenue of Brazilian tourism from January to May this year, the highest value ever recorded in the historical series beginning in 2012.

Sources:

• Abracorp - The Brazilian Association of Corporate Travel Agencies
• FecomercioSP - "Brazilian tourism accumulated revenue of R$90.4 billion in the first five months of the year, the highest value ever recorded in the historical series"
• Ministry of Tourism - "Brazilian corporate tourism continues to grow, reinforcing its importance to the national economy"