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Sustainable development

BrewDog Launches Final Round of Equity for Punks to Fund Sustainability Initiatives

Strategic Insights

— 1 min read

BrewDog, the world's largest craft brewer, has launched the final round of its record-breaking crowdfunding program, Equity for Punks Tomorrow, to fund cutting-edge sustainability projects that will help make BrewDog more sustainable as a business and reduce its carbon footprint. This campaign follows the announcement that BrewDog is now carbon negative, making it the "world's first carbon negative beer business" according to Forbes. The funds raised through this campaign will be invested in projects such as solar power, wind power, electric vehicle fleets, and converting waste into energy.

Key Takeaways:

  • Equity for Punks Tomorrow is the final round of a record-breaking crowdfunding program that aims to raise funds for cutting-edge sustainability projects at BrewDog.
  • The campaign has a goal of increasing the number of U.S. Equity Punks to 20,000, with the current number of American investors being over 15,000.
  • The funds raised will be invested in projects such as solar power, wind power, electric vehicle fleets, and converting waste into energy.
  • The U.S. projects that will be funded with this round include installing solar panels, adding a hop farm and apple orchard, building an onsite wastewater treatment plant, and launching an electric vehicle fleet.
  • Shares in BrewDog USA will be sold online individually at $60 or at investment levels starting today until June 2, 2021.
  • Investors will receive benefits such as access to amazing events, merch and beer discounts, new bar previews, and more.
  • The Equity for Punks Tomorrow campaign is part of BrewDog's $39 million plan of green investments across its business.

Statistics:

  • Since its initial launch in 2009, Equity for Punks has raised over $97.5 million (£75 million) from 145,000 investors.
  • The U.S. round in 2017, 2018, and 2019 raised over 15,000 American investors into BrewDog's global community of craft beer fans.
  • The current number of American investors is over 15,000, with a goal of increasing to 20,000 through this campaign.
  • The funds raised will be invested in projects that will reduce emissions from BrewDog's brewing operations to zero in less than 24 months.

Sources:

  • https://www.prweb.com/releases/brewdog_usa_opens_its_final_round_of_equity_for_punks_with_100_of_proceeds_committed_to_sustainability_projects/prweb17382077.htm
  • Forbes: "BrewDog: the 'world's first carbon negative beer business'"

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