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Brightpoint Launches Advanced Wireless Services to Meet Enterprise Demand for Wireless Data

Strategic Insights

— 1 min read

Brightpoint, a leading distributor of mobile phones, has announced the launch of Advanced Wireless Services (AWS), a new line of business that will provide bundled wireless products and solutions to meet the wireless data needs of customers in the United States. AWS will leverage Brightpoint's strong industry relationships and logistics capabilities to deliver a range of products and solutions, including Windows Mobile-based Smartphones and Pocket PCs, activation services, bundled software applications, and wireless content.

Key Takeaways:

  • Brightpoint has launched Advanced Wireless Services (AWS) to meet the growing demand for wireless data products and services in the enterprise market.
  • AWS will focus on delivering bundled wireless products and solutions to Brightpoint's existing sales channels, including mobile operators, dealers, Value Added Resellers (VARs), system integrators, and other customers.
  • AWS has already established relationships with Microsoft, Intel, and Sprint, and will provide a range of products and solutions, including Windows Mobile-based devices, activation services, and wireless content.
  • Brightpoint has also launched a VAR Mobile Activation Service (MAS) to enable VARs to deliver Windows Mobile-based devices, provide wireless activation services, and receive commissions from mobile operators.
  • The MAS will also provide VARs with the ability to minimize inventory levels by relying on just-in-time delivery of bundled wireless solutions.
  • Brightpoint has entered into an agreement with Intel to collaborate on global sales of wireless devices based on Intel(R) XScale(R) technology to mobile operators and their addressable channels.
  • Intel will license its Intel(R) Mobile Media Technology program to Brightpoint for use in marketing materials and packaging.

Statistics:

  • Brightpoint is one of the world's largest distributors of mobile phones.
  • Brightpoint supports the global wireless telecommunications and data industry, providing quickly deployed, flexible, and cost-effective solutions.
  • Brightpoint's innovative services include distribution, channel management, fulfillment, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers.
  • Brightpoint's VAR Mobile Activation Service (MAS) will enable VARs to deliver Windows Mobile-based devices, provide wireless activation services, and receive commissions from mobile operators.
  • Brightpoint's agreement with Intel will expand its global sales of wireless devices based on Intel(R) XScale(R) technology.

Sources:

  • Brightpoint, Inc. press release announcing the launch of Advanced Wireless Services (AWS), October 2004.
  • Brightpoint investor relations website, www.brightpoint.com.
  • Yankee Group press release featuring analyst John Jackson's comments on Brightpoint Advanced Wireless Services, October 2004.
  • U.S. Securities and Exchange Commission website, specifically Brightpoint's Form 10-K filing, 2004.

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