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Brio Retirement Living Raises Almost £200 for Charities Supporting Dementia

Strategic Insights

— 1 min read

Residents at Brio's two further developments in The Cotswolds and London, inspired by the famous Wimbledon tournament, took part in competitive games of swing ball and tennis ball keep-ups each day throughout the tournament and beyond, concluding at the end of July. The initiative, which also included a menu of Pimms, strawberry tarts, and jam and cream scones at Brio's onsite Slate & Grain brasseries, aimed to raise funds for the charity. Every participant purchased a tennis ball for £5, with all donations going to charities Dementia Scotland and Dementia UK.

Key Takeaways:

  • The initiative, inspired by the Wimbledon tournament, was a creative way for Brio's residents to come up with ideas to raise money for charity.
  • The event was participated by residents from Brio's three developments at Landale Court in Chapelton, Beechwood Park in Stow-on-the-Wold, and Button House in Hackbridge.
  • Over £200 has been raised so far for charities supporting dementia, including Dementia Scotland and Dementia UK.
  • The team has set up a JustGiving page for people to continue making donations.
  • Brio's National Sales & Marketing Manager, Jess Nicoll, expressed her delight in welcoming grandchildren to participate in the event and contributing to helping worthy causes throughout the year.
  • Dementia Scotland is a specialist dementia nursing charity that provides free, life-changing support and advice to anyone affected by dementia.
  • Brio Retirement Living provides independent, luxury living in Aberdeenshire, the Cotswolds, and London, offering a unique retirement experience for its 55-year and 65-year plus communities.

Statistics:

  • Almost £200 has been raised so far for charities supporting dementia.
  • The event ran throughout the Wimbledon tournament and beyond, concluding at the end of July.
  • Each participant was required to purchase a tennis ball for £5 as part of the fundraiser.
  • Donations will go to charities Dementia Scotland and Dementia UK.
  • The initiative aimed to help worthy causes throughout the year.
  • Brio's residents, aged 55 and above, have been living in luxury independent living spaces in different locations.

Sources:

  • JustGiving page: https://www.justgiving.com/page/briolc
  • Brio Retirement Living official website
  • Dementia Scotland official website (missing source date)

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