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Brunswick Corporation Promotes Safe Boating During National Safe Boating Week

Strategic Insights

— 1 min read

As part of National Safe Boating Week, May 16-22, Brunswick Corporation's marine brands are joining boating safety advocates to promote safe and responsible boating practices. The company is emphasizing the importance of wearing life jackets, using safety products, and seeking proper training to educate and inform boaters. To support this initiative, Brunswick is launching a sweepstakes on its social media sites, featuring a safety kit that includes a bailer safety kit, multi-function LED sport light, first aid kit, and other safety equipment.

Key Takeaways:

  • Brunswick Corporation's marine brands are participating in National Safe Boating Week to promote safe and responsible boating practices.
  • The company is emphasizing the importance of wearing life jackets every time a boater is on the water.
  • Brunswick is launching a sweepstakes on its social media sites, featuring a safety kit that includes a bailer safety kit, multi-function LED sport light, first aid kit, and other safety equipment.
  • Participating brands include Attwood marine parts and accessories; MotorGuide trolling motors; Mercury Marine outboard, sterndrive, and racing engines; and boat brands Bayliner, Boston Whaler, Brunswick Commercial & Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, and Sea Ray.
  • The National Safe Boating Council is promoting the importance of life jacket wear through the campaign's theme, Wear It!
  • In 2013, drowning was the reported cause of death in three-fourths of all boating fatalities in the US, with 84 percent of those fatalities not wearing their life jackets.

Statistics:

  • 84% of boating fatalities in 2013 were reported as not wearing their life jackets.
  • 3/4 of all boating fatalities in 2013 were due to drowning.
  • 2015 North American Safe Boating Campaign will run for the entire year, promoting safe and responsible boating practices.
  • The campaign's theme is Wear It!, emphasizing the importance of life jacket wear.
  • Brunswick Corporation has a diverse portfolio of brands, including Mercury and Mariner outboard engines, Mercury MerCruiser sterndrives and inboard engines, and boat brands Bayliner, Boston Whaler, and Sea Ray.

Sources:

  • Brunswick Corporation (NYSE: BC)
  • National Safe Boating Council
  • United States Coast Guard
  • United States Power Squadrons

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