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International cooperation

Bulgaria and UK Strengthen Tourism Ties

Strategic Insights

— 1 min read

Bulgarian Minister of Tourism Miroslav Borshosh recently met with the United Kingdom's Ambassador to Bulgaria, Nathaniel Copsey, to discuss expanding bilateral cooperation in tourism. The meeting aimed to promote Bulgaria on the British market and enhance institutional and business dialogue between the two countries. Minister Borshosh emphasized the importance of developing sustainable tourism products and restoring pre-pandemic tourist flow levels. The UK remains a priority market for Bulgaria, with nearly 253,000 British tourists registered at Bulgarian accommodations in 2024, a 4.9% increase from 2023.

Key Takeaways:

  • Minister of Tourism Miroslav Borshosh met with UK Ambassador Nathaniel Copsey to discuss expanding bilateral tourism cooperation.
  • Bulgaria aims to develop sustainable tourism products and restore pre-pandemic tourist flow levels.
  • The UK remains one of Bulgaria's priority inbound markets, with nearly 253,000 British tourists registered in 2024.
  • British tourists show strong interest in Bulgarian seaside, cultural, urban, and winter tourism, with top destinations including Nessebar, Sofia, Bansko, Borovets, and Varna.
  • Bulgaria maintains an active presence at key events like the World Travel Market in London, planning to expand its national stand in 2025.
  • The Bulgarian Ministry of Tourism plans to increase its presence at the World Travel Market to accommodate growing interest from Bulgarian businesses.
  • British tourism in Bulgaria showed a 4.9% increase in 2024 compared to 2023, with the market still below 2019 levels.

Statistics:

  • 253,000 British tourists were registered at accommodations in Bulgaria in 2024, a 4.9% increase from 2023.
  • The UK remains one of Bulgaria's priority inbound markets.
  • British tourists in Bulgaria showed a 4.9% increase in 2024 compared to 2023.
  • The market size of British tourists in Bulgaria has not yet reached 2019 levels.
  • Top destinations for British tourists in Bulgaria include Nessebar, Sofia, Bansko, Borovets, and Varna.

Sources:

  • "Bulgaria and UK Strengthen Tourism Ties" (Tourism Ministry press release)
  • "UK Ambassador meets with Bulgarian Tourism Minister" (National Statistical Institute)
  • "Bulgarian Tourism Ministry's plan for 2025 expansion of national stand at WTM"

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