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Cloud computing

Bunchball Announces Nitro for Salesforce on AppExchange

Strategic Insights

— 1 min read

Bunchball, a pioneer in gamification, has introduced Nitro for Salesforce on the AppExchange, a platform that brings a proven, scalable gamification solution to the cloud to drive employee engagement and performance. The announcement was made at Dreamforce 2011, the cloud computing event of the year, where more than 30,000 customers, partners, and developers gathered to tap into the power of the social enterprise.

Key Takeaways:

  • Nitro for Salesforce integrates game mechanics into the workplace to motivate employee behavior, leading to increased revenue and productivity gains.
  • The solution introduces gamification to users in an organic, intuitive way, creating a more engaging experience for salespeople.
  • Participating employees can view recent activity, performance stats, and achievements, while managers can access rich analytics to monitor employee activity, manage incentives, and develop insight into employee behavior.
  • Nitro for Salesforce is built using Force.com, salesforce.com's social enterprise platform for employee apps, and is available for test drive and deployment on AppExchange at http://www.salesforce.com/appexchange/.
  • The solution can be used to drive activity on Salesforce Chatter, lead generation, and sales, as well as short-term and long-term goals.
  • Managers can also utilize game design techniques like points, badges, levels, leader boards, and real-time feedback to drive productivity.

Statistics:

  • Over 200,000 custom apps used by salesforce.com customers, such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel, are built on the Force.com platform.
  • More than 1,200 ISV apps are built by partners such as BMC, FinancialForce.com, and Fujitsu using the Force.com platform.
  • The salesforce.com social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile, and open apps, including:

+ Force.com, the cloud platform for employee apps

+ Heroku, the cloud platform for customer apps

+ Database.com, the cloud database to integrate the social enterprise

Sources:

  • Bunchball
  • salesforce.com
  • Bunchball, "About Us"
  • Comtex SmarTrend Alert, "Alert Details"
  • Salesforce.com, "Dreamforce 2011"
  • Salesforce.com, "Force.com Platform"

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