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Telecommunications industry

C I Host Launches "Wi-Fi Guy" Roadtrip at Sundance Film Festival

Strategic Insights

— 1 min read

As the technology landscape evolves, wireless connectivity becomes increasingly crucial for businesses and individuals. C I Host, a leading web hosting and Internet solutions provider, recognized the importance of Wi-Fi in modern life and harnessed its potential for marketing purposes. The company sponsored the "Wi-Fi Guy" roadtrip, a journalist and published author, to showcase the benefits of wireless connectivity. The Wi-Fi Guy traveled across America, reporting on the prevalence of Wi-Fi, its applications, and the impact on society.

Key Takeaways:

  • C I Host launched the "Wi-Fi Guy" roadtrip at the 2004 Sundance Film Festival in Park City, Utah, marking the beginning of a nationwide journey to demonstrate the power of wireless connectivity.
  • The Wi-Fi Guy's mission is to seek out and report on all things wireless, connecting with individuals and organizations that embody the spirit of wireless innovation.
  • C I Host, a global web hosting and Internet solutions provider, has a history of progressive marketing and views Wi-Fi as a key business tool, liberating individuals from traditional wired connections.
  • The "Wi-Fi Guy" tour concept was inspired by the writer's own experience at a Starbucks coffee shop in Park City, Utah, where passersby inquired about his wireless connection.
  • Wi-Fi, a local area network (LAN), communicates via radio waves on the 802.11 communications standard, providing high-speed internet access to users.
  • C I Host, headquartered in Bedford, Texas, operates globally, serving 205,000 individual consumers and businesses in 182 countries worldwide.

Statistics:

  • C I Host has 205,000 individual consumers and businesses as clients in 182 countries worldwide.
  • The company operates three diverse data centers in Los Angeles, New York City, and Chicago, in addition to its main facility and Network Operations Center in Bedford, Texas.
  • The Sundance Film Festival, where the "Wi-Fi Guy" roadtrip was launched, is an annual event held in January, showcasing American and international independent film.

Sources:

  • C I Host (http://www.cihost.com/), based in the Dallas/Fort Worth market
  • Sundance Institute, a major program of Sundance Institute
  • The Wi-Fi Guy's report on the Sundance Film Festival and the "Wi-Fi Guy" roadtrip
  • C I Host's press release announcing the launch of the "Wi-Fi Guy" roadtrip.

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