Sign in Subscribe
National Football League

Campbell's Chunky Soup Launches Nationwide Hunger Relief Effort

Strategic Insights

— 1 min read

Campbell's Chunky Soup has debuted a new advertising campaign featuring NFL players Kurt Warner and Terrell Davis, who will team up on and off the field to tackle hunger nationwide. To commemorate the launch, Campbell's is donating 1 million cans of soup to food banks across the country as part of the Campbell's Chunky/NFL Tackling Hunger 2000 program. The initiative, now in its fourth season, aims to generate a total donation of over 20 million pounds of food.

Key Takeaways:

  • Campbell's Chunky Soup has launched a nationwide hunger relief effort, partnering with the NFL to donate 1 million cans of soup in the names of players Kurt Warner and Terrell Davis.
  • The donation is part of the Campbell's Chunky/NFL Tackling Hunger 2000 program, which aims to generate a total donation of over 20 million pounds of food throughout the 2000 NFL season.
  • Campbell's will donate more than 5 million cans of soup throughout the season, building on previous donations that have already reached 14 million pounds of food.
  • The program was launched this year with NFL players "weigh-ins" at training camps, where 125,000 cans of soup were donated in the first month alone.
  • The advertising campaign, featuring Warner and Davis in humorous interactions with their screen "moms," highlights the new Chunky can with a "pop-top" lid that can be opened easily without a can opener.
  • All Campbell's Ready To Serve Soup cans now feature the easy-open lid.

Statistics:

  • 1 million cans of soup donated to food banks in the names of Kurt Warner and Terrell Davis.
  • Over 14 million pounds of food donated through the Campbell's Chunky/NFL Tackling Hunger program since its inception.
  • 5 million cans of soup to be donated throughout the 2000 NFL season.
  • 125,000 cans of soup donated in the first month of the program.
  • 26 million Americans affected by hunger, according to the U.S. Department of Agriculture.

Sources:

  • "PRNewswire" on September 1, 2000.
  • Campbell Soup Company's Web site at www.campbellsoup.com.

Read more